| 1 |
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Partnering with foreign businesses: perspectives from Chinese firms
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Luo, Y.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 2 |
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Performance-only measurement of service quality: a replication and extension
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Brady, M. K.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 3 |
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Perspective: an exercise to explore the future impact of new technologies
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Campbell, K.; Helleloid, D.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 4 |
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Perspective: experiential education in new product design and business development
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Cardozo, R. N.; Durfee, W. K.; Ardichvili, A.; Adams, C.; Erdman, A. G.; Hoey, M.; Iaizzo, P. A.; Mallick, D. N.; Bar-Cohen, A.; Beachy, R.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 5 |
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Perspective: integrated market-immersion approach to teaching new product development in technologically-oriented teams
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Silvester, K. J.; Durgee, J. F.; McDermott, C. M.; Veryzer, R. W.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 6 |
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Perspective: ten years of experience teaching a multi-disciplinary product development course
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Lovejoy, W. S.; Srinivasan, V.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 7 |
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Positioning options for achieving brand association: a psychological categorization framework
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Punj, G.; Moon, J.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 8 |
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Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
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Bush, A. J.; Smart, D.; Nichols Jr, E. L.
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ELSEVIER SCIENCE PUBLISHING CO INC
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2002
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| 9 |
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The principle of the conservation of business relationship energy: or many kinds of new beginnings
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Havila, V.; Wilkinson, I. F.
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ELSEVIER SCIENCE PUBLISHING CO INC
|
2002
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