| 1 |
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Perceived Fairness: Conceptual Framework and Scale Development
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Lee-Wingate, S. N.; Stern, B. B.
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Association for Consumer Research
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2007
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| 2 |
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Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
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Yang, X.; Jain, S.; Lindsey, C.; Kardes, F.
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Association for Consumer Research
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2007
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| 3 |
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Personality Characteristics of Market Mavens
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Brancaleone, V.; Gountas, J.
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Association for Consumer Research
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2007
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| 4 |
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Playing Games Efficiently: Hedonic Learning and Loyalty
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Murray, K. B.; Bellman, S.
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Association for Consumer Research
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2007
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| 5 |
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Positive Implicit Memory Effects for Event Incongruent Sponsorship
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Trendel, O.; Warlop, L.
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Association for Consumer Research
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2007
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| 6 |
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Possessions and Identity: Shifting Identities, Shifting Relationships
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Berger, J.
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Association for Consumer Research
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2007
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| 7 |
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Processes and Outcomes of Consumer Interactions within Brand Communities
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de Almeida, S. O.; Dholakia, U. M.
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Association for Consumer Research
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2007
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| 8 |
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Product Design Perception and Brand Categorization
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Kreuzbauer, R.; Malter, A. J.
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Association for Consumer Research
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2007
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| 9 |
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Progressing a Taxonomy of Possible Reflexivities: Guidelines for Reflexive Practice in Consumer Research
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Bettany, S.; Woodruffe-Burton, H.
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Association for Consumer Research
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2007
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| 10 |
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The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
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Raju, S.; Unnava, H. R.
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Association for Consumer Research
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2007
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