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A Picture is Worth ... Are marketing messages ignoring half of your prospect's brain?
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Ries, L.
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American Marketing Association
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2012
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| 2 |
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Paying with Money or Effort: Pricing When Customers Anticipate Hassle
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Lambrecht, A.; Tucker, C.
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American Marketing Association]
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2012
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| 3 |
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Philanthropic Relationships The relationship marketing and management paradigm has much to offer when it comes to philanthropy
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Crosby, L.A.
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American Marketing Association
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2012
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| 4 |
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Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
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Schepers, J.; Falk, T.; de Ruyter, K.; de Jong, A.; Hammerschmidt, M.
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American Marketing Association
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2012
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| 5 |
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Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
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Wood, S.
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American Marketing Association
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2012
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| 6 |
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The Price is Right, or Is It? Why a premium price encourages an improvement-centric internal culture and a low-price strategy breeds a scarcity mentality
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Wirthwein, C.
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American Marketing Association
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2012
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