| 1 |
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Passive and Active Opportunism in Interorganizational Exchange
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Seggie, S.H.; Griffith, D.A.; Jap, S.D.
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American Marketing Association
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2013
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| 2 |
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Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
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Meyer, R.
|
American Marketing Association]
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2013
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| 3 |
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Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
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Ulkumen, G.; Thomas, M.
|
American Marketing Association]
|
2013
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| 4 |
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Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
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Morrin, M.; Broniarczyk, S.M.; Inman, J.J.
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American Marketing Association
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2013
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| 5 |
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Policy and Research Related to Consumer Rebates: A Comprehensive Review
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Pechmann, C.; Silk, T.
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American Marketing Association
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2013
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| 6 |
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Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity
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Cui, A.S.
|
American Marketing Association
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2013
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| 7 |
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Predicting and Managing Consumers' Package Size Impressions
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Ordabayeva, N.; Chandon, P.
|
American Marketing Association
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2013
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| 8 |
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Price and Advertising Effectiveness over the Business Cycle
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van Heerde, H.J.; Gijsenberg, M.J.; Dekimpe, M.G.; Steenkamp, J.-B.E.M.
|
American Marketing Association]
|
2013
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| 9 |
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Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
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Landwehr, J.R.; Wentzel, D.; Herrmann, A.
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American Marketing Association
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2013
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| 10 |
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Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
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Cutright, K.M.; Bettman, J.R.; Fitzsimons, G.J.
|
American Marketing Association]
|
2013
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