| 1 |
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Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
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Petersen, J. Andrew; Kumar, V.
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American Marketing Association]
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2015
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| 2 |
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Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
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Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
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American Marketing Association]
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2015
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| 3 |
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Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
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Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer
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American Marketing Association]
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2015
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| 4 |
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Principle-Based Consumption Communities: Exploring the Meanings Derived from Socially Conscious Consumption Practices
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DeVincenzo, Marie Hafey; Scammon, Debra
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American Marketing Association
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2015
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| 5 |
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Privacy Notices as Tabula Rasa: An Empirical Investigation into How Complying with a Privacy Notice Is Related to Meeting Privacy Expectations Online
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Martin, Kirsten
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American Marketing Association
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2015
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| 6 |
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The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy
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Bolton, Lisa E.; Bhattacharjee, Amit; Reed, Americus
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American Marketing Association
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2015
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