| 1 |
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Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions
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Cornil, Yann; Chandon, Pierre
|
American Marketing Association]
|
2016
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| 2 |
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Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System
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Rossi, Federico; Chintagunta, Pradeep K.
|
American Marketing Association]
|
2016
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| 3 |
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Product Concept Demonstrations in Trade Shows and Firm Value
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Kim, Taewan; Mazumdar, Tridib
|
American Marketing Association
|
2016
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| 4 |
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Productivity Metrics and Consumers' Misunderstanding of Time Savings
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De Langhe, Bart; Puntoni, Stefano
|
American Marketing Association]
|
2016
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| 5 |
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The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
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Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J.
|
American Marketing Association
|
2016
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| 6 |
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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
|
Ascarza, Eva; Iyengar, Raghuram; Schleicher, Martin
|
American Marketing Association]
|
2016
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