| 1 |
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P2V-MAP: Mapping Market Structures for Large Retail Assortments
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Gabel, Sebastian; Guhl, Daniel; Klapper, Daniel
|
American Marketing Association]
|
2019
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| 2 |
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Paywalls: Monetizing Online Content
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Pattabhiramaiah, Adithya; Sriram, S.; Manchanda, Puneet
|
American Marketing Association
|
2019
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| 3 |
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Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
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de Bellis, Emanuel; Hildebrand, Christian; Ito, Kenichi; Herrmann, Andreas; Schmitt, Bernd
|
American Marketing Association]
|
2019
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| 4 |
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Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
|
Han, Kyuhong; Jung, Jihye; Mittal, Vikas; Zyung, Jinyong Daniel; Adam, Hajo
|
American Marketing Association]
|
2019
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|
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| 5 |
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Price-Matching Guarantees as a Direct Signal of Low Prices
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Mamadehussene, Samir
|
American Marketing Association]
|
2019
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| 6 |
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Price Promotions and Popular Events
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Keller, Wiebke I. Y.; Deleersnyder, Barbara; Gedenk, Karen
|
American Marketing Association
|
2019
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| 7 |
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Product Launches with New Attributes: A Hybrid Conjoint—Consumer Panel Technique for Estimating Demand
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Ellickson, Paul B.; Lovett, Mitchell J.; Ranjan, Bhoomija
|
American Marketing Association]
|
2019
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| 8 |
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Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
|
Dai, Hengchen; Zhang, Dennis J.
|
American Marketing Association]
|
2019
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| 9 |
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Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
|
Fournier, Susan; Eckhardt, Giana M.
|
American Marketing Association]
|
2019
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