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Psychological Approaches to Future Rewards: Sequences, Valuation, Effort, and Frequency Reward Programs
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Psychological Aspects of Charitable Giving: Surprising New Insights About Benefactors, Beneficiaries, and the Giving Context
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Psychological Distance in Hedonic Prediction and Consumption: The Surprising Impact of Distant Events
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Psychological, Marketing, Physical, and Sociological Factors Affecting Attitudes and Behavioral Intentions for Customers Resisting the Purchase of an Embarrassing Product
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Psychological Processes in Financial Decision-making: A Consumer Perspective
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Ptolemy vs. Copernicus: Self-Construal and Social Consumption
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Public Commitment Leads to Weight Loss
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Public Policy Prescriptions from Consumer Research
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Pulling-up or Pushing Down? Exploring Pro-leader and Anti-trailer Processing in Multi-option Consumer Choices
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Pulling-up or Pushing Down? Exploring Pro-leader and Anti-trailer Processing in Multi-option Consumer Choices
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Purchase Intention Toward Counterfeits-Antecedents And Consequences From Culturally Diverse Countries
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Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands
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