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221 저널기사 Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands 미리보기
Puzakova, M.; Kwak, H.; Rocereto, J.F. Association for Consumer Research 2009
222 저널기사 Pushing the Frontiers of Decision Making Neuroscience to Help Consumers Adopt Healthy Lifestyle in Our Modern Society of Plenty 미리보기
Dube, L.; Bechara, A. Association for Consumer Research 2006
223 저널기사 Pushing the Frontiers of Decision Making Neuroscience to Help Consumers Adopt Healthy Lifestyle in Our Modern Society of Plenty 미리보기
Dube, L.; Bechara, A. Association for Consumer Research 2006
224 저널기사 `Pushing the Scene': Tensions and Emergence in an Accelerated Marketplace Culture 미리보기
Hietanen, J.; Rokka, J.; Roman, R. Association for Consumer Research 2013
225 저널기사 Putting Context Effects in Context: The Role of Information about the Choice Environment 미리보기
Min, K. S. Association for Consumer Research 2003
226 저널기사 Putting the Roots Back in Grassroots: Consumer Activism through Social Media 미리보기
Albinsson, P.A.; Perera, B.Y. Association for Consumer Research 2012
227 저널기사 Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation 미리보기
Puccinelli, N. M. Association for Consumer Research 2005
228 저널기사 Puzzles, Choirs, and Archives: Perspectives on Crossing the Quantitative-Qualitative Methodological Divide 미리보기
Ward, J. C. ASSOCIATION FOR CONSUMER RESEARCH 1997
229 저널기사 The Pantomime of Persuasion: Fit Between Sales-Agent Nonverbal Communication and Influence Strategies 미리보기
Fennis, B.; Stel, M. Association for Consumer Research 2013
230 저널기사 The Paradox Between Only Looking and Possession 미리보기
Chen, Y. Association for Consumer Research 2006
231 저널기사 The Paradox Between Only Looking and Possession 미리보기
Chen, Y. Association for Consumer Research 2006
232 저널기사 The Perceived Effectiveness of Virtual Shopping Agents for Search vs. Experience Goods 미리보기
Aggarwal, P.; Vaidyanathan, R. Association for Consumer Research 2003
233 저널기사 The Perceived Value of Time in a Transaction 미리보기
Lin, Y.-T.; Bei, L.-T. Association for Consumer Research 2008
234 저널기사 The Perception of Family Brand Entitativity and Varieties of Family Brands 미리보기
Chang, J.W.; Lou, Y.-C. Association for Consumer Research 2009
235 저널기사 The Perception of Family Brand Entitativity and Varieties of Family Brands 미리보기
Chang, J.W.; Lou, Y.-C. Association for Consumer Research 2009
236 저널기사 The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience 미리보기
Linzmajer, M.; Hubert, M.; Hubert, M.; Kenning, P. Association for Consumer Research 2013
237 저널기사 The Perils of Not Knowing What We Don't Know 미리보기
Heyman, J. E. Association for Consumer Research 2005
238 저널기사 The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective 미리보기
Spilski, A.; Groeppel-Klein, A. Association for Consumer Research 2008
239 저널기사 The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information 미리보기
Areni, C. S.;Cox, K. C. Association for Consumer Research 1993
240 저널기사 The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information 미리보기
Areni, C. S. ASSOCIATION FOR CONSUMER RESEARCH 1994
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