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Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands
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Pushing the Frontiers of Decision Making Neuroscience to Help Consumers Adopt Healthy Lifestyle in Our Modern Society of Plenty
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`Pushing the Scene': Tensions and Emergence in an Accelerated Marketplace Culture
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Putting Context Effects in Context: The Role of Information about the Choice Environment
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Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
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The Paradox Between Only Looking and Possession
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The Perceived Value of Time in a Transaction
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The Perception of Family Brand Entitativity and Varieties of Family Brands
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The Perception of Family Brand Entitativity and Varieties of Family Brands
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The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience
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The Perils of Not Knowing What We Don't Know
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The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
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The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information
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