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The Persuasive Impact of Autobiographical Memories in Advertising: Episodic Self-Referencing of Schema-Triggered Affect?
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The Persuasiveness of Stylistic Properties: The Moderating Role of Ideal-self vs. Ought-self
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The Persuasiveness of Stylistic Properties: The Moderating Role of Ideal-self vs. Ought-self
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2009
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The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
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Jiang, L.; Dahl, D.; Chattopadhyay, A.; Hoegg, J.
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The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
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Jiang, L.; Dahl, D.; Chattopadhyay, A.; Hoegg, J.
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The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study
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Landwehr, J.R.; Labroo, A.A.; Herrmann, A.
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The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study
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Landwehr, J.R.; Labroo, A.A.; Herrmann, A.
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The Place of Product Design and Aesthetics in Consumer Research
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The Pleasure and Pain of Being Close: Men's Mixed Feelings About Participation in Valentine's Day Gift Exchange Activities
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The Portion-Size Effect: How Increasing the Number of Portion-Size Options Can Increase the Volume of Food Consumption Perspective
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The Portion-Size Effect: How Increasing the Number of Portion-Size Options Can Increase the Volume of Food Consumption Perspective
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Lei, J.; Gill, T.
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The Power of One in Mindful Consumer Behavior
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Bechwati, N.N.; Baalbaki, I.
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Association for Consumer Research
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The Power of Positive Thinking: Asymmetrical Affective Perseverance in Consumer Brand Judgments
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Coker, B.
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Association for Consumer Research
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2012
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The Power, Potential, and Perils of Meta-Analysis: A Workshop on Integrative Reviews
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The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
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The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
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The Present Location of Temporal Embeddedness: The Case of Time Linked Consumption Practices in Dual Career Families
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The Present Location of Temporal Embeddedness: The Case of Time Linked Consumption Practices in Dual Career Families
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The Price is Right? Effects of Internal and External Reference Prices on Consumer Judgments
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