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161 저널기사 Product Assortment and Variety-Seeking in Consumer Choice 미리보기
Chernev, A.; McAllister, L. Association for Consumer Research 2005
162 저널기사 Product Attribute Evaluations: Role of Consumer Experience and Halo Effects 미리보기
Long-Tolbert, S.; Till, B. D.; Swaminathan, S. Association for Consumer Research 2006
163 저널기사 Product Attribute Evaluations: Role of Consumer Experience and Halo Effects 미리보기
Long-Tolbert, S.; Till, B. D.; Swaminathan, S. Association for Consumer Research 2006
164 저널기사 Product Bundles and the Compositional Nature of Contextual Information 미리보기
Rice, D.; Cooke, A. Association for Consumer Research 2009
165 저널기사 Product Bundles and the Compositional Nature of Contextual Information 미리보기
Rice, D.; Cooke, A. Association for Consumer Research 2009
166 저널기사 Product Design Perception and Brand Categorization 미리보기
Kreuzbauer, R.; Malter, A. J. Association for Consumer Research 2007
167 저널기사 Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand 미리보기
Karande, K.; Gopinath, M. Association for Consumer Research 2008
168 저널기사 Product Form Bundling and Its Implications 미리보기
Koukova, N. T. Association for Consumer Research 2003
169 저널기사 Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials 미리보기
Geuens, M.; Pham, M.T.; De Pelsmacker, P. Association for Consumer Research 2012
170 저널기사 Production and Reproduction of Consumer Culture in Virtual Communities 미리보기
Darmody, A.; Kedzior, R. Association for Consumer Research 2009
171 저널기사 Production and Reproduction of Consumer Culture in Virtual Communities 미리보기
Darmody, A.; Kedzior, R. Association for Consumer Research 2009
172 저널기사 Product Meaning and Consumer Creativity 미리보기
Herd, K.; Pew, E.; Warren, C. Association for Consumer Research 2009
173 저널기사 Product Meaning and Consumer Creativity 미리보기
Herd, K.; Pew, E.; Warren, C. Association for Consumer Research 2009
174 저널기사 Product or Cause? The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising 미리보기
Chang, C.-T.; Lee, Y.-K.; Chen, T.-T. Association for Consumer Research 2013
175 저널기사 Product Placement: Developing Concepts, Constructs and Measures 미리보기
Scott, J.; Craig-Lees, M. Association for Consumer Research 2006
176 저널기사 Product Placement: Developing Concepts, Constructs and Measures 미리보기
Scott, J.; Craig-Lees, M. Association for Consumer Research 2006
177 저널기사 Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms 미리보기
Russell, C. A.; Stern, B. B. Association for Consumer Research 2005
178 저널기사 Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying 미리보기
Burroughs, J. E. ASSOCIATION FOR CONSUMER RESEARCH 1996
179 저널기사 Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying 미리보기
Burroughs, J. E Association for Consumer Research 1980
180 저널기사 "Professors", "Get-Me-Dones", and "Moochers": How Car Salespeople Experience Their Customers 미리보기
Felcher, M. Association for Consumer Research 1994
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