| 1 |
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A Picture is Worth ... Are marketing messages ignoring half of your prospect's brain?
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Ries, L.
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American Marketing Association
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2012
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| 2 |
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A Probabilistic Approach to Pricing a Bundle of Products or Services
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Venkatesh, R.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 3 |
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A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
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Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; Otter, Thomas; Lenk, Peter J.; MacEachern, Steve; Allenby, Greg M.
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American Marketing Association]
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2018
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| 4 |
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P2V-MAP: Mapping Market Structures for Large Retail Assortments
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Gabel, Sebastian; Guhl, Daniel; Klapper, Daniel
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American Marketing Association]
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2019
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| 5 |
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Parental Restrictive Mediation and Children's Violent Video Game Play: The Effectiveness of the Entertainment Software Rating Board (ESRB) Rating System
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Laczniak, Russell N.; Carlson, Les; Walker, Doug; Brocato, E. Deanne
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American Marketing Association
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2017
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| 6 |
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Passive and Active Opportunism in Interorganizational Exchange
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Seggie, S.H.; Griffith, D.A.; Jap, S.D.
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American Marketing Association
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2013
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| 7 |
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Patterns of credible commitments: Territory and brand selectivity in industrial distribution
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Fein, Adam J
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American Marketing Association
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1997
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| 8 |
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Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels
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Fein, A. J
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American Marketing Association
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1980
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| 9 |
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Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels
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Fein, A. J.
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AMERICAN MARKETING ASSOCIATION
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1997
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| 10 |
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Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
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Meyer, R.
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American Marketing Association]
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2013
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| 11 |
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Paying with Money or Effort: Pricing When Customers Anticipate Hassle
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Lambrecht, A.; Tucker, C.
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American Marketing Association]
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2012
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| 12 |
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Paywalls: Monetizing Online Content
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Pattabhiramaiah, Adithya; Sriram, S.; Manchanda, Puneet
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American Marketing Association
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2019
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| 13 |
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Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
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Petersen, J. Andrew; Kumar, V.
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American Marketing Association]
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2015
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| 14 |
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Performance, Attribution, and Expenctancy Linkages in Personal Selling
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Johnston, W. J.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 15 |
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Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
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de Bellis, Emanuel; Hildebrand, Christian; Ito, Kenichi; Herrmann, Andreas; Schmitt, Bernd
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American Marketing Association]
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2019
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| 16 |
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Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
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Ulkumen, G.; Thomas, M.
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American Marketing Association]
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2013
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| 17 |
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Philanthropic Relationships The relationship marketing and management paradigm has much to offer when it comes to philanthropy
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Crosby, L.A.
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American Marketing Association
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2012
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| 18 |
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PIE: A Holistic Preference Concept and Measurement Model
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Kim, H.-J.; Park, Y.-H.; Bradlow, E.T.; Ding, M.
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American Marketing Association]
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2014
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| 19 |
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Pioneer Advantage: Marketing Logic or Marketing Legend?
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Golder, P. N.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 20 |
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Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
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Sundar, A.; Noseworthy, T.J.
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American Marketing Association
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2014
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