| 21 |
|
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
|
Morrin, M.; Broniarczyk, S.M.; Inman, J.J.
|
American Marketing Association
|
2013
|
|
|
|
| 22 |
|
Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions
|
Cornil, Yann; Chandon, Pierre
|
American Marketing Association]
|
2016
|
|
|
|
| 23 |
|
Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice
|
Evangelidis, Ioannis; Van Osselaer, Stijn M. J.
|
American Marketing Association]
|
2018
|
|
|
|
| 24 |
|
Policy and Research Related to Consumer Rebates: A Comprehensive Review
|
Pechmann, C.; Silk, T.
|
American Marketing Association
|
2013
|
|
|
|
| 25 |
|
Policy Watch: Research Priorities on Disclosure at the Consumer Financial Protection Bureau
|
Johnson, Heidi; Leary, Jesse
|
American Marketing Association
|
2017
|
|
|
|
| 26 |
|
Policy Watch: The Consumer Financial Protection Bureau's Consumer Research: Mission Accomplished?
|
Horn, Richard
|
American Marketing Association
|
2017
|
|
|
|
| 27 |
|
Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
|
Han, Kyuhong; Jung, Jihye; Mittal, Vikas; Zyung, Jinyong Daniel; Adam, Hajo
|
American Marketing Association]
|
2019
|
|
|
|
| 28 |
|
Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
|
Martin, Kelly D.; Josephson, Brett W.; Vadakkepatt, Gautham G.; Johnson, Jean L.
|
American Marketing Association
|
2018
|
|
|
|
| 29 |
|
Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity
|
Cui, A.S.
|
American Marketing Association
|
2013
|
|
|
|
| 30 |
|
Positioning Brands Against Large Competitors to Increase Sales
|
Paharia, N.; Avery, J.; Keinan, A.
|
American Marketing Association]
|
2014
|
|
|
|
| 31 |
|
Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
|
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; Feinberg, Fred M.
|
American Marketing Association]
|
2017
|
|
|
|
| 32 |
|
Poverty and Materialism: A Look at Impoverished Versus Affluent Children
|
Chaplin, L.N.; Hill, R.P.; John, D.R.
|
American Marketing Association
|
2014
|
|
|
|
| 33 |
|
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
|
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
|
American Marketing Association]
|
2015
|
|
|
|
| 34 |
|
Predicting and Managing Consumers' Package Size Impressions
|
Ordabayeva, N.; Chandon, P.
|
American Marketing Association
|
2013
|
|
|
|
| 35 |
|
Predicting Mobile Advertising Response Using Consumer Colocation Networks
|
Zubcsek, Peter Pal; Katona, Zsolt; Sarvary, Miklos
|
American Marketing Association
|
2017
|
|
|
|
| 36 |
|
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions
|
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan
|
American Marketing Association]
|
2017
|
|
|
|
| 37 |
|
Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena
|
Urban, G. L.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 38 |
|
Premarket Forecasting of Really-New Products
|
Urban, G. L
|
American Marketing Association
|
1980
|
|
|
|
| 39 |
|
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
|
Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer
|
American Marketing Association]
|
2015
|
|
|
|
| 40 |
|
Price and Advertising Effectiveness over the Business Cycle
|
van Heerde, H.J.; Gijsenberg, M.J.; Dekimpe, M.G.; Steenkamp, J.-B.E.M.
|
American Marketing Association]
|
2013
|
|
|
|
