| 61 |
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Project Customization and the Supplier Revenue—Cost Dilemmas: The Critical Roles of Supplier—Customer Coordination
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Wang, Yonggui; Lee, Jongkuk; Fang, Er; Ma, Shuang
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American Marketing Association
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2017
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| 62 |
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Promotional Elasticities and Category Characteristics
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Narasimhan, C
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American Marketing Association
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1980
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| 63 |
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Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
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American Marketing Association
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2012
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| 64 |
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Pro-social consumer influence strategies: When and how do they work?
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Osterhus, Thomas L
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American Marketing Association
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1997
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| 65 |
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Pro-Social Consumer Influence Strategies: When And How Do They Work?
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Osterhus, T. L.
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AMERICAN MARKETING ASSOCIATION
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1997
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| 66 |
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Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
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American Marketing Association]
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2019
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| 67 |
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Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy
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Kopp, S.W.; Langenderfer, J.
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American Marketing Association
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2014
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| 68 |
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Provision of Optional Versus Standard Product Features in Competition
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Balachander, Subramanian; Gal-Or, Esther; Geylani, Tansev; Kim, Alex Jiyoung
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American Marketing Association
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2017
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| 69 |
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Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
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Bagozzi, R. P.
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AMERICAN MARKETING ASSOCIATION
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| 70 |
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Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
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Cutright, K.M.; Bettman, J.R.; Fitzsimons, G.J.
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American Marketing Association]
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2013
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| 71 |
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Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
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Fournier, Susan; Eckhardt, Giana M.
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American Marketing Association]
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2019
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| 72 |
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The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence
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Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel J.
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American Marketing Association
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2016
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| 73 |
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The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy
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Bolton, Lisa E.; Bhattacharjee, Amit; Reed, Americus
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American Marketing Association
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2015
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| 74 |
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The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
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Ascarza, Eva; Iyengar, Raghuram; Schleicher, Martin
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American Marketing Association]
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2016
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| 75 |
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The Price is Right, or Is It? Why a premium price encourages an improvement-centric internal culture and a low-price strategy breeds a scarcity mentality
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Wirthwein, C.
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American Marketing Association
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2012
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