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Preference for Control and Its Effect on the Evaluation of Consumption Experiences
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Preference Reversals Induced by Screening: Biasing Effects of a Two-Stage Decision Task
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Pre-Purchase, External Information-Search Behavior of an Assimilating Hispanic-American Population
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Preserve Self or Impress Others: Mortality Proximity and Guilt Advertising
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Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
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Price Comparisons as Information about Personal Competence and Relational Value: The Influence on Perceived Fairness
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