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1 저널기사 A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory 미리보기
Krishnan, H. S.; Chakravarti, D. Lawrence Erlbaum Associates, Inc. 2003
2 저널기사 Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects 미리보기
Chakravarti, D.; Krish, R.; Paul, P.; Srivastava, J. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
3 저널기사 Patterns of Fairness Judgments in North America and the People's Republic of China 미리보기
Bian, W.-Q. LAWRENCE ERLBAUM ASSOCIATES, INC. 1999
4 저널기사 Perceived Retail Crowding and Shopping Satisfaction: What Modifies This Relationship 미리보기
Machleit, K. A. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
5 저널기사 Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect 미리보기
Roggeveen, A. L.; Johar, G. V. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
6 저널기사 Personality and Values Based Materialism: Their Relationship and Origins 미리보기
Ahuvia, A. C.; Wong, N. Y. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
7 저널기사 Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality 미리보기
Moon, Y. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
8 저널기사 Perspectives and Commentary More There Than Meets Their Eyes: Support for the Mere-Ownership Effect 미리보기
Beggan, J. K. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
9 저널기사 Post-It Note Persuasion: A Sticky Influence 미리보기
Garner, R. Lawrence Erlbaum Associates, Inc. 2005
10 저널기사 Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias 미리보기
Wood, S. L.; Bettman, J. R. Lawrence Erlbaum Associates, Inc. 2007
11 저널기사 Predicting Purchase Intentions for an Environmentally Sensitive Product 미리보기
Alwitt, L. F. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
12 저널기사 Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior 미리보기
Maison, D.; Greenwald, A. G.; Bruin, R. H. Lawrence Erlbaum Associates, Inc. 2004
13 저널기사 Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents 미리보기
Haubl, G.; Murray, K. Lawrence Erlbaum Associates, Inc. 2003
14 저널기사 Prepurchase Attribute Verfiability, Source Credibility, and Persuasion 미리보기
Jain, S. P. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
15 저널기사 Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms 미리보기
Andreasen, A. R. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
16 저널기사 Presentation Medium and Spontaneous Imaging Effects on Consumer Memory 미리보기
Costley, C. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
17 저널기사 Price-Matching Guarantees and Consumer Evaluations of Price Information 미리보기
Lurie, N. H.; Srivastava, J. Lawrence Erlbaum Associates, Inc. 2005
18 저널기사 Price-Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect 미리보기
Carmon, Z. LAWRENCE ERLBAUM ASSOCIATES, INC. 1998
19 저널기사 Processing of Numerical and Verbal Product Information 미리보기
Viswanathan, M. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
20 저널기사 Processing Product Unique Features: Alignability and Involvement in Preference Construction 미리보기
Zhang, S. LAWRENCE ERLBAUM ASSOCIATES, INC. 2001
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