| 1 |
|
A Practical Guide to Experimental Advertising Research
|
Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J.
|
M.E. Sharpe
|
2017
|
|
|
|
| 2 |
|
A Primer on Using Behavioral Data for Testing Theories in Advertising Research
|
Liu-Thompkins, Yuping; Malthouse, Edward C.
|
M.E. Sharpe
|
2017
|
|
|
|
| 3 |
|
A Push over Trade Barriers: Firms' Access to External Finance and Their Sales Hierarchy
|
Ye, Ninghua; Wang, Yanling
|
M.E. Sharpe
|
2019
|
|
|
|
| 4 |
|
Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications
|
Puzakova, Marina; Kwak, Hyokjin; Ramanathan, Suresh; Rocereto, Joseph F.
|
M.E. Sharpe
|
2016
|
|
|
|
| 5 |
|
Parenting "YouTube Natives": The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
|
Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, Courtney Carpenter
|
M.E. Sharpe
|
2018
|
|
|
|
| 6 |
|
Parliamentary Oversight of the Security Sector in Serbia: Perceived Effects
|
Rokvic, V.; Ivanis, Z.
|
M.E. Sharpe
|
2013
|
|
|
|
| 7 |
|
Partial State Ownership, Political Connection, and Financing: Evidence from Chinese Publicly Listed Private Sector Enterprises
|
Song, Zengji; Nahm, Abraham Y.; Zhang, Zongyi
|
M.E. Sharpe
|
2017
|
|
|
|
| 8 |
|
Partner Country Choices in China's Free Trade Agreements
|
Müller, Mayara T.; Seabra, Fernando
|
M.E. Sharpe
|
2019
|
|
|
|
| 9 |
|
Passion, Expertise, Politics, and Support Creative Dynamics in Advertising Agencies
|
Sasser, S.L.; Koslow, S.
|
M.E. Sharpe
|
2012
|
|
|
|
| 10 |
|
Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor
|
Faber, Ronald J.
|
M.E. Sharpe
|
2015
|
|
|
|
| 11 |
|
Peer Effects in Consumption Among Chinese Rural Households
|
Ling, Chen; Zhang, Anquan; Zhen, Xiaopeng
|
M.E. Sharpe
|
2018
|
|
|
|
| 12 |
|
Performance Manipulation and Fund Flow: Evidence from China
|
Qian, Meifen; Xu, Chongbo; Yu, Bin
|
M.E. Sharpe
|
2014
|
|
|
|
| 13 |
|
Performance of Cross Listed Dual-Class Firms: Evidence from Chinese Firms Cross Listed on US Exchanges
|
; Zhou, Jia'nan; Shah, Muhammad Hashim
|
M.E. Sharpe
|
2018
|
|
|
|
| 14 |
|
Performance of Electricity Price Forecasting Models: Evidence from Turkey
|
Ugurlu, Umut; Tas, Oktay; Gunduz, Umut
|
M.E. Sharpe
|
2018
|
|
|
|
| 15 |
|
Performance of Moving Average Trading Rules in a Volatile Stock Market: The Russian Evidence
|
Luukka, Pasi; Pätäri, Eero; Fedorova, Elena; Garanina, Tatiana
|
M.E. Sharpe
|
2016
|
|
|
|
| 16 |
|
Performance of State-Owned Enterprises During Public Elections: The Case of Korea
|
Kim, Soyeon; Shin, Hyun-Han; Yu, Seungwon
|
M.E. Sharpe
|
2019
|
|
|
|
| 17 |
|
Persistence in Equity Fund Performance in Brazil
|
Berggrun, Luis; Mongrut, Samuel; Umaña, Benito; Varga, Gyorgy
|
M.E. Sharpe
|
2014
|
|
|
|
| 18 |
|
Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames
|
Hsieh, Meng-Hua; Yucel-Aybat, Ozge
|
M.E. Sharpe
|
2018
|
|
|
|
| 19 |
|
Phoenix Populism
|
Soare, Sorina; Tufiș, Claudiu D.
|
M.E. Sharpe
|
2019
|
|
|
|
| 20 |
|
Planning and Conducting Experimental Advertising Research and Questionnaire Design
|
Geuens, Maggie; De Pelsmacker, Patrick
|
M.E. Sharpe
|
2017
|
|
|
|
M.E. Sharpe
(89)
