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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity 미리보기
Meijers, Marijn H. C.; Noordewier, Marret K.; Verlegh, Peeter W. J.; Willems, Winne; Smit, Edith G. World advertising research center 2020
2 저널기사 Parental mediation of food marketing communications aimed at children 미리보기
Newman, N.; Oates, C.J. World advertising research center 2014
3 저널기사 Perceived ‘Hispanicness’versus ‘Americanness’ 미리보기
Li, Cong; Sunny Tsai, Wan-Hsiu; Soruco, Gonzalo World advertising research center 2013
4 저널기사 Perceived `Hispanicness' versus `Americanness': a study of brand ethnicity with Hispanic consumers 미리보기
Li, C.; Tsai, W.-H.S.; Soruco, G. World advertising research center 2013
5 저널기사 Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups? 미리보기
Bartsch, Anne; Kloß, Andrea World advertising research center 2019
6 저널기사 Perspectives: client–agency opportunism: how does it happen and what can we do about it? 미리보기
Chohan, Raeesah; Watson, Richard; Pitt, Leyland World advertising research center 2020
7 저널기사 Persuasion in advertising: when does it work, and when does it not? 미리보기
Verlegh, Peeter W.J.; Fransen, Marieke L.; Kirmani, Amna World advertising research center 2015
8 저널기사 Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence 미리보기
Eisend, Martin World advertising research center 2015
9 저널기사 Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction 미리보기
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick World advertising research center 2018
10 저널기사 Positive uncertainty: the benefit of the doubt in advertising 미리보기
Ketelaar, Paul Edwin; van't Riet, Jonathan; Thorbjornsen, Helge; Buijzen, Moniek World advertising research center 2018
11 저널기사 PP for ‘product placement’or ‘puzzled public’? 미리보기
Tessitore, Tina; Geuens, Maggie World advertising research center 2013
12 저널기사 PP for `product placement' or `puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall 미리보기
Tessitore, T.; Geuens, M. World advertising research center 2013
13 저널기사 Preannouncement messages: impetus for electronic word-of-mouth 미리보기
Zhang, Hao; Choi, Yung Kyun World advertising research center 2018
14 저널기사 Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements 미리보기
Choi, Hojoon; Yoo, Kyunga; Hyun Baek, Tae; Reid, Leonard N.; Macias, Wendy World advertising research center 2013
15 저널기사 Presence and effects of health- and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-oriented magazine food advertisements 미리보기
Choi, H.; Yoo, K.; Baek, T.H.; Reid, L.N.; Macias, W. World advertising research center 2013
16 저널기사 Processes and effects of targeted online advertising among children 미리보기
van Reijmersdal, Eva A.; Rozendaal, Esther; Smink, Nadia; van Noort, Guda; Buijzen, Moniek World advertising research center 2017
17 저널기사 Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact 미리보기
Chan, Terri H.; Tse, Caleb H.; Hung, Kineta World advertising research center 2017
18 저널기사 Product placement and the promotion of healthy food to pre-adolescents 미리보기
Charry, Karine M. World advertising research center 2014
19 저널기사 Product placement and the promotion of healthy food to pre-adolescents: when popular TV series make carrots look cool 미리보기
Charry, K.M. World advertising research center 2014
20 저널기사 Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours 미리보기
Shoenberger, Heather; Kim, Eunjin (Anna) World advertising research center 2019
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