| 1 |
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A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising
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Miniard, P. W.;Barone, M. J.;Rose, R. L.;Manning, K. C.
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Association for Consumer Research
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1993
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| 2 |
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Recovering Forgotten Information: A Study in Consumer Expertise
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Cowley, E. J.
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Association for Consumer Research
|
1993
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| 3 |
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Redefining Self: Interpreting the Interpretations of Three Diverse Experiences
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Compeau, L. D.
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Association for Consumer Research
|
1993
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| 4 |
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The Relationship Between Knowledge and Search: It Depends
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Fiske, C. A.;Luebbehusen, L. A.;Miyazaki, A. D.;Urbany, J. E.
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Association for Consumer Research
|
1993
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| 5 |
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The Role of Hispanic Ethnic Identification on Reference Group Influence
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Webster, C.;Faircloth, J. B.
|
Association for Consumer Research
|
1993
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