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Reasoning About Online and Offline Service Experiences: The Role of Domain-specificity in the Formation of Service Expectations
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Bhatnagar, N.; Lurie, N. H.; Zeithaml, V.
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Association for Consumer Research
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2003
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| 2 |
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Recapturing Humanity: Embeddedness in Market Communities
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Varman, R.; Belk, R.; Costa, J. A.
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Association for Consumer Research
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2003
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| 3 |
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Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
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Unnava, H. R.; Rajagopal, P.; Raju, S.
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Association for Consumer Research
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2003
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| 4 |
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Regaining Dignity Through Possessions: Materialism in the Nazi Camps
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Klein, J. G.
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Association for Consumer Research
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2003
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| 5 |
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Retail Redlining-An Initial Formulation
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D Rozario, D.; Williams, J. D.
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Association for Consumer Research
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2003
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| 6 |
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The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
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Dube, L.; Mukherjee, A.
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Association for Consumer Research
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2003
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| 7 |
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The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns
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Pracejus, J. W.; Olsen, G. D.
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Association for Consumer Research
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2003
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| 8 |
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The Role of Reference Points in Evaluating Price Information
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Chernev, A.; Wheeler, S. C.
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Association for Consumer Research
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2003
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