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A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
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Gunasti, K.; Baumgartner, H.; Ding, M.
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Association for Consumer Research
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2008
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| 2 |
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Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli
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Miller, E.G.
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Association for Consumer Research
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2008
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| 3 |
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Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
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Rajah, E.; Marshall, R.; Nam, I.
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Association for Consumer Research
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2008
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| 4 |
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Remembering What Was New: The Role of Stimlus Novelty in Retrospective Evaluation of Experiences
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Bhargave, R.
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Association for Consumer Research
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2008
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| 5 |
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Remembering Words and Brands after a Perception of Discrepancy
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Mantonakis, A.; Whittlesea, B.W.A.
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Association for Consumer Research
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2008
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| 6 |
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Resolving Dilemmas Posed by Personal Sacrifices: Facilitators and Hindrances to Charitable Giving
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Carvalho, S.
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Association for Consumer Research
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2008
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| 7 |
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Responding to Ethical and Competence Failures
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Raju, S.; Rajagopal, P.
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Association for Consumer Research
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2008
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| 8 |
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Reward or Punish: Willingness to Pay for Ethically-Produced Goods
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Trudel, R.; Cotte, J.
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Association for Consumer Research
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2008
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| 9 |
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Rigor in Information Processing Research
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Brendl, M.; Lynch, J.; Folkes, V.; Harding, L.; Sternthal, B.
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Association for Consumer Research
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2008
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| 10 |
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Role of Incongruity and `Aha' Effect in Positive Affect Experienced from Visual Metaphors
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Mohanty, P.
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Association for Consumer Research
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2008
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| 11 |
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The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions
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Madupu, V.; Krishnan, B.
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Association for Consumer Research
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2008
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| 12 |
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The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace
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Audrain-Pontevia, A.-F.; Balague, C.
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Association for Consumer Research
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2008
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| 13 |
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The Robin Hoods of the Information Age: The Differential Effects of Financial and Time Expenditures on Sharing
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Komarova, Y.; Poynor, C.
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Association for Consumer Research
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2008
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| 14 |
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The Role of Cognitive Processes in Overcoming Self-Control Failures
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Bruyneel, S.
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Association for Consumer Research
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2008
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| 15 |
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The Role of Commitment on the Customer Benefits-Loyalty Relationship in the Service Context
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Hur, W.-M.; Kim, M.; Park, K.
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Association for Consumer Research
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2008
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| 16 |
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The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
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Kulkarni, A.; Otnes, C.; Ruth, J.; White, T.
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Association for Consumer Research
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2008
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| 17 |
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The Role of Creative Cognitions on Consumer Feature Reliance
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Mao, H.; Yang, X.
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Association for Consumer Research
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2008
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| 18 |
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The Role of Mortality Salience in Consumer Persuasion
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Horcajo, J.; See, Y.H.M.; Brinol, P.; Petty, R.
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Association for Consumer Research
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2008
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| 19 |
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The Role of Power In Consumer Behavior: New Perspectives and Insights
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Rucker, D.D.
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Association for Consumer Research
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2008
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| 20 |
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The Role of Product Category Familiarity in Self-Referent Advertising
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Dimofte, C.; Yalch, R.
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Association for Consumer Research
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2008
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