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A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
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Tugut, M.; Arnold, M.J.
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Association for Consumer Research
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2012
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| 2 |
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Reputable Brand Names can Improve Product Efficacy
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Amar, M.; Ariely, D.; Bar-Hillel, M.; Carmon, Z.; Ofir, C.
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Association for Consumer Research
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2012
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| 3 |
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Responses to Animal Anthropomorphism in Advertising Based on Character Similarity to Humans
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Connell, P.M.
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Association for Consumer Research
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2012
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| 4 |
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Retail, Beauty Services and Masculinity: When Brands Face Retailers' Resistance to Changing Masculine Market
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Ourahmoune, N.
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Association for Consumer Research
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2012
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| 5 |
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Retail Therapy or Rose-Tinted Glasses? The Effect of Mood on Impulse Buying
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Trampe, D.
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Association for Consumer Research
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2012
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| 6 |
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Retweet: A Digital Mediation on the Power of Twitter
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Hoffman, D.; Novak, T.P.
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Association for Consumer Research
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2012
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| 7 |
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Revealing an Advertising Myth: How Supportive is Editorial Support?
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Germelmann, C.C.; Groeppel-Klein, A.
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Association for Consumer Research
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2012
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| 8 |
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Revisiting Contexts of Socialization: Friendship Group as the Consumer Socialization Context
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Yalkin, C.; Elliott, R.; Veer, E.
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Association for Consumer Research
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2012
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| 9 |
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Revisiting The Subculture: Fragmentation of The Social and The Venue for Contemporary Consumption
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Ulusoy, E.; Firat, A.F.
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Association for Consumer Research
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2012
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| 10 |
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Risk Acculturation Through Marketplace and Technology
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Tumbat, G.; Giesler, M.
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Association for Consumer Research
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2012
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| 11 |
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Rituals in Transition: Reciprocal Pig Feasts in Northeastern Rural China
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Veeck, A.; Yu, H.; Veeck, G.
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Association for Consumer Research
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2012
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| 12 |
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The Rebound of the Forgone Alternative
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Arens, Z.; Hamilton, R.
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Association for Consumer Research
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2012
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| 13 |
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The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
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Hunt, J.M.; Scarborough, C.K.; Hoenig, S.; Klein, N.; Chip, K.
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Association for Consumer Research
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2012
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| 14 |
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The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
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Bambauer-Sachse, S.; Mangold, S.
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Association for Consumer Research
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2012
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