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Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products After the Federal Trade Commission's 2003 Red Flag Initiative
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Avery, R.J.; Cawley, J.H.; Eisenberg, M.; Cantor, J.
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American Marketing Association
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2013
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| 2 |
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Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products After the Federal Trade Commission's 2003 Red Flag Initiative
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Avery, R.J.; Cawley, J.H.; Eisenberg, M.; Cantor, J.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 3 |
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Reacquiring Consumer Waste: Treasure in Our Trash?
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Brosius, N.; Fernandez, K.V.; Cherrier, H.
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American Marketing Association
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2013
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| 4 |
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Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
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Luo, A.; Kumar, V.
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American Marketing Association]
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2013
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| 5 |
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Reexamining the Market Share-Customer Satisfaction Relationship
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Rego, L.L.; Morgan, N.A.; Fornell, C.
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American Marketing Association
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2013
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| 6 |
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Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
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Stewart, D.W.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 7 |
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Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
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Stewart, D.W.
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American Marketing Association
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2013
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| 8 |
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Relationship Velocity: Toward A Theory of Relationship Dynamics
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Palmatier, R.W.; Houston, M.B.; Dant, R.P.; Grewal, D.
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American Marketing Association
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2013
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| 9 |
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Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
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Braak, A.t.; Dekimpe, M.G.; Geyskens, I.
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American Marketing Association
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2013
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| 10 |
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Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects
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Miniard, P.W.; Mohammed, S.M.; Barone, M.J.; Alvarez, C.M.O.
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American Marketing Association
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2013
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| 11 |
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Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
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Cleeren, K.; van Heerde, H.J.; Dekimpe, M.G.
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American Marketing Association
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2013
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