| 1 |
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Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context
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Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie
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M.E. Sharpe
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2016
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| 2 |
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Regional Energy Efficiency of China’s Commercial Sector: An Emerging Energy Consumer
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Lin, Boqiang; Wang, Ailun
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M.E. Sharpe
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2016
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| 3 |
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Regional Financial Arrangements: A Survey of the Literature and Recent Developments
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Sohn, Wook; Chung, Woo Jin
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M.E. Sharpe
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2016
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| 4 |
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Reinquiries in Advertising Research
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Eisend, Martin; Franke, George R.; Leigh, James H.
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M.E. Sharpe
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2016
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| 5 |
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Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension
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Seyedghorban, Zahra; Tahernejad, Hossein; Matanda, Margaret Jekanyika
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M.E. Sharpe
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2016
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| 6 |
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Reinvestigating the Endorser by Product Matchup Hypothesis in Advertising
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Wright, Scott A.
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M.E. Sharpe
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2016
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| 7 |
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Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”
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Dahlen, Micael; Rosengren, Sara
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M.E. Sharpe
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2016
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| 8 |
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Risk-Adjusted Performance of Mutual Funds: Evidence from China
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Gang, Jianhua; Qian, Zongxin
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M.E. Sharpe
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2016
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| 9 |
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The Relationship Between Energy Commodity Prices and Electricity and Market Index Performances: Evidence from an Emerging Market
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Ordu, Beyza Mina; Soytaş, Uğur
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M.E. Sharpe
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2016
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| 10 |
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The Responsiveness of Corporate Investments to Changes in Corporate Income Taxation During the Financial Crisis: Empirical Evidence from Slovenian Firms
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Črnigoj, Matjaž
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M.E. Sharpe
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2016
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| 11 |
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The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising
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Cinelli, Melissa D.; Yang, Lifeng
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M.E. Sharpe
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2016
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| 12 |
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The Role of Ownership Concentration and Debt in Downturns: Evidence from Brazilian Firms During the 2008–9 Financial Crisis
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da Cunha, Claudio M. P.; Bortolon, Patricia M.
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M.E. Sharpe
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2016
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기사
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