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1 저널기사 A Reexamination of the Determinants of Consumer Satisfaction 미리보기
Spreng, R. A American Marketing Association 1980
2 저널기사 A Reexamination of the Determinants of Consumer Satisfaction 미리보기
Spreng, R. A. AMERICAN MARKETING ASSOCIATION 1996
3 저널기사 A Reference-Dependent Model of the Price-Quality Heuristic 미리보기
Gneezy, A.; Gneezy, U.; Lauga, D.O. American Marketing Association] 2014
4 저널기사 A Reference Price Theory of the Endowment Effect 미리보기
Weaver, R.; Frederick, S. American Marketing Association] 2012
5 저널기사 Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products After the Federal Trade Commission's 2003 Red Flag Initiative 미리보기
Avery, R.J.; Cawley, J.H.; Eisenberg, M.; Cantor, J. American Marketing Association 2013
6 저널기사 Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products After the Federal Trade Commission's 2003 Red Flag Initiative 미리보기
Avery, R.J.; Cawley, J.H.; Eisenberg, M.; Cantor, J. AMERICAN MARKETING ASSOCIATION 2013
7 저널기사 Rationale for Export Export awareness helps determine the need for export assistance 미리보기
Czinkota, M. American Marketing Association 2012
8 저널기사 Reacquiring Consumer Waste: Treasure in Our Trash? 미리보기
Brosius, N.; Fernandez, K.V.; Cherrier, H. American Marketing Association 2013
9 저널기사 Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research 미리보기
Parasuraman, A. AMERICAN MARKETING ASSOCIATION 1994
10 저널기사 Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets 미리보기
Luo, A.; Kumar, V. American Marketing Association] 2013
11 저널기사 Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms' Strategic Responses 미리보기
Zheng, Hualu; Huang, Lu; Ross, William American Marketing Association 2019
12 저널기사 Reexamining the Market Share-Customer Satisfaction Relationship 미리보기
Rego, L.L.; Morgan, N.A.; Fornell, C. American Marketing Association 2013
13 저널기사 Reflections on Being Editor of Journal of Marketing Research, 1982-1985 미리보기
Perreault, W.D. American Marketing Association] 2014
14 저널기사 Reflections on Editing Journal of Marketing Research, 1992-1994 미리보기
Weitz, B. American Marketing Association] 2014
15 저널기사 Reflections on "Impact of Sales Promotions on When, What, and How Much to Buy" 미리보기
Gupta, S. AMERICAN MARKETING ASSOCIATION 1993
16 저널기사 Reflections on JMR: A Practitioner's Perspective 미리보기
Wyner, G. American Marketing Association] 2014
17 저널기사 Reflections on My Editorship of JMR and Beyond 미리보기
Kamakura, W.A. American Marketing Association] 2014
18 저널기사 Reflections on My Experience with the Federal Trade Commission Transition in the Early 1980s 미리보기
Petty, R.D. American Marketing Association 2014
19 저널기사 Reflections on My JMR Editorship (1998-2000) 미리보기
Winer, R.S. American Marketing Association] 2014
20 저널기사 Reflections on Publishing in the Journal of Marketing 미리보기
Kumar, V.; Mittal, Vikas; Morgan, Neil American Marketing Association 2018
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