1 |
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A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
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Gunasti, K.; Baumgartner, H.; Ding, M.
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Association for Consumer Research
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2008
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2 |
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A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising
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Miniard, P. W.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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3 |
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A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising
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Miniard, P. W.;Barone, M. J.;Rose, R. L.;Manning, K. C.
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Association for Consumer Research
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1993
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4 |
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A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
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Tugut, M.; Arnold, M.J.
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Association for Consumer Research
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2012
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5 |
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A Research of the Effect of Gift Promotion and Its Spillover Effect
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Tseng, C.-H.; Lou, Y.-C.; Bei, L.-T.
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Association for Consumer Research
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2009
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6 |
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A Research of the Effect of Gift Promotion and Its Spillover Effect
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Tseng, C.-H.; Lou, Y.-C.; Bei, L.-T.
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Association for Consumer Research
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2009
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7 |
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A Role of Referring Website on Online Shopping Behavior
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Chung, H.; Park, J.
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Association for Consumer Research
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2009
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8 |
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A Role of Referring Website on Online Shopping Behavior
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Chung, H.; Park, J.
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Association for Consumer Research
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2009
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9 |
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A Room with a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
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Goldstein, N. J.; Cialdini, R. B.; Griskevicius, V.
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Association for Consumer Research
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2007
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10 |
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Race, Place, and Consumption: The Role of Urban Gardening in the Construction of African American Identity and Community on the West Side of Chicago
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Oswald, L. R.
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Association for Consumer Research
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2005
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11 |
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Ranking: Is It Really Sequential Choice?
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Schibrowsky, J. A.;Peltier, J. W.
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Association for Consumer Research
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1994
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12 |
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Reactance and Choice: The Role of the Timing of Information
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Min, K. S.; West, P. M.; Huber, J.
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Association for Consumer Research
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2005
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13 |
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Reactance Revisited: Why Absence Makes the Heart Grow Fonder
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Zemack-Rugar, Y.; Fitzsimons, G. J.
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Association for Consumer Research
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2005
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14 |
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Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli
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Miller, E.G.
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Association for Consumer Research
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2008
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15 |
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Realer than Real: Retail Hyperreality and the Encoding of "Authentic" Cultural Symbolism
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Solomon, M. R.
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Association for Consumer Research
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2001
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16 |
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Really-Low Involvement Consumer Learning
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Tuan Pham, M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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17 |
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Real Things: The Social and Symbolic Value of Genuine Products and Brands
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Grayson, K
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Association for Consumer Research
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1980
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18 |
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Real Things: The Social and Symbolic Value of Genuine Products and Brands
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Grayson, K.
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ASSOCIATION FOR CONSUMER RESEARCH
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1996
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19 |
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Real-Time Ad Processing: Tracing Dynamic Responses
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MacLachlan, D. L.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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20 |
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Reasoning About Online and Offline Service Experiences: The Role of Domain-specificity in the Formation of Service Expectations
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Bhatnagar, N.; Lurie, N. H.; Zeithaml, V.
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Association for Consumer Research
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2003
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