| 181 |
|
The Role of Corporate Associations in New Product Evaluation
|
Madrigal, R.
|
Association for Consumer Research
|
2000
|
|
|
|
| 182 |
|
The Role of Creative Cognitions on Consumer Feature Reliance
|
Mao, H.; Yang, X.
|
Association for Consumer Research
|
2008
|
|
|
|
| 183 |
|
The Role of Cultural Identity and Personal Relevance on Risk Perception and Avoidance
|
Carvalho, S.W.; Block, L.G.; Sivaramakrishnan, S.; Manchanda, R.; Mitakakis, C.
|
Association for Consumer Research
|
2009
|
|
|
|
| 184 |
|
The Role of Cultural Identity and Personal Relevance on Risk Perception and Avoidance
|
Carvalho, S.W.; Block, L.G.; Sivaramakrishnan, S.; Manchanda, R.; Mitakakis, C.
|
Association for Consumer Research
|
2009
|
|
|
|
| 185 |
|
The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
|
Hunt, J.M.; Scarborough, C.K.; Hoenig, S.; Klein, N.; Chip, K.
|
Association for Consumer Research
|
2012
|
|
|
|
| 186 |
|
The Role of Customers' Arousal for Retail Stores-Results from An Experimental Pilot Study Using Electrodermal Activity as Indicator
|
Groeppel-Klein, A.; Baun, D.
|
Association for Consumer Research
|
2001
|
|
|
|
| 187 |
|
The Role of Emotional Attachment in Consumers' Responses to Service Changes
|
Scott, M.; Mende, M.
|
Association for Consumer Research
|
2007
|
|
|
|
| 188 |
|
The Role of Expectations and Organization in the Encoding and Use of Memory-Based Information: What Not to Forget About Memory Research
|
Heckler, S. E.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1994
|
|
|
|
| 189 |
|
The Role of Expectations in Set-Size Evaluations
|
Hanna, R.; Swain, S.; Brasel, S. A.
|
Association for Consumer Research
|
2007
|
|
|
|
| 190 |
|
The Role of Exploration in Creating Online Shopping Value
|
Demangeot, C.; Broderick, A.J.
|
Association for Consumer Research
|
2009
|
|
|
|
| 191 |
|
The Role of Exploration in Creating Online Shopping Value
|
Demangeot, C.; Broderick, A.J.
|
Association for Consumer Research
|
2009
|
|
|
|
| 192 |
|
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
|
Argo, J. J.; Zhu, R.; Dahl, D.
|
Association for Consumer Research
|
2007
|
|
|
|
| 193 |
|
The Role of Goal-Related Associations in Judgment and Behavior
|
Labroo, A. A.; Lee, A. Y.
|
Association for Consumer Research
|
2005
|
|
|
|
| 194 |
|
The Role of Goals in the Relationship Between Counterfactual Thinking and Behavioral Intentions
|
Sivaraman, A.; Krishnamurthy, P.
|
Association for Consumer Research
|
2009
|
|
|
|
| 195 |
|
The Role of Goals in the Relationship Between Counterfactual Thinking and Behavioral Intentions
|
Sivaraman, A.; Krishnamurthy, P.
|
Association for Consumer Research
|
2009
|
|
|
|
| 196 |
|
The Role of Hispanic Ethnic Identification on Reference Group Influence
|
Webster, C.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1994
|
|
|
|
| 197 |
|
The Role of Hispanic Ethnic Identification on Reference Group Influence
|
Webster, C.;Faircloth, J. B.
|
Association for Consumer Research
|
1993
|
|
|
|
| 198 |
|
The Role of Implicit Associations Between Motivation and Affect in Goal Pursuit
|
Fishbach, A.
|
Association for Consumer Research
|
2005
|
|
|
|
| 199 |
|
The Role of ``Interpretive Communities'' in the Interpretation of ``Open Text'' Advertisements
|
Yannopoulou, N.; Elliott, R.
|
Association for Consumer Research
|
2009
|
|
|
|
| 200 |
|
The Role of ``Interpretive Communities'' in the Interpretation of ``Open Text'' Advertisements
|
Yannopoulou, N.; Elliott, R.
|
Association for Consumer Research
|
2009
|
|
|
|