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Relationship Management in Public Relations: Dimensions of an Organization-Public Relationship
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Relationship Marketing - The Emperor in Used Clothes
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Relationship Marketing: The Route to Marketing Efficiency and Effectiveness
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Relationship Marketing: The Wheel Reinvented?
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Relationships between Bases of Power and Work Reactions: The Mediational Role of Procedural Justice
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Rene A. Henry Jr., Marketing Public Relations: The Hows That Make It Work
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Reporters and bureaucrats: public relations counter-strategies by public administrators in an era of media disinterest in government
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Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings
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Resolving International Agency Costs in East/West Joint Ventures
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Resource and Risk Management in the Strategic Alliance Making Process
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Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view
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Resource complementarity in business combinations: Extending the logic to organizational alliances
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Resource creation and partnership in R&D consortia
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