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1 저널기사 A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments 미리보기
Lamberton, C. American Marketing Association 2013
2 저널기사 A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions 미리보기
Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski American Marketing Association 2018
3 저널기사 Sales Force Compensation Design for Two-Sided Market Platforms 미리보기
Bhargava, Hemant K.; Rubel, Olivier American Marketing Association] 2019
4 저널기사 Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes 미리보기
Panagopoulos, Nikolaos G.; Mullins, Ryan; Avramidis, Panagiotis American Marketing Association 2018
5 저널기사 Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer—Supplier Relationship Characteristics 미리보기
Panagopoulos, Nikolaos G.; Rapp, Adam A.; Ogilvie, Jessica L. American Marketing Association 2017
6 저널기사 Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets 미리보기
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; Lilien, Gary American Marketing Association 2017
7 저널기사 Sales-to-Marketing Job Transitions 미리보기
Johnson, Jeff S.; Matthes, Joseph M. American Marketing Association 2018
8 저널기사 Same but Different: Using Anthropomorphism in the Battle Against Food Waste 미리보기
Cooremans, Katrien; Geuens, Maggie American Marketing Association 2019
9 저널기사 Satisfaction (Mis)pricing Revisited: Real? Really Big? 미리보기
Bharadwaj, Sundar G.; Mitra, Debanjan American Marketing Association 2016
10 저널기사 Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment 미리보기
Chun, HaeEun Helen; Diehl, Kristin; MacInnis, Deborah J. American Marketing Association 2017
11 저널기사 Saying More with Less 미리보기
Flint, K. American Marketing Association 2012
12 저널기사 Scaling Effective Education for the Poor in Developing Countries: A Report from the Field 미리보기
Epstein, M.J.; Yuthas, K. American Marketing Association 2012
13 저널기사 Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class 미리보기
Zhu, M.; Ratner, R.K. American Marketing Association] 2015
14 저널기사 Scheduling Content on Social Media: Theory, Evidence, and Application 미리보기
Kanuri, Vamsi K.; Chen, Yixing; Sridhar, Shrihari American Marketing Association 2018
15 저널기사 Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations 미리보기
Dellaert, B.G.C.; Haubl, G. American Marketing Association] 2012
16 저널기사 Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods 미리보기
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; Libai, Barak American Marketing Association 2019
17 저널기사 Seeing the Big Picture: The Effect of Height on the Level of Construal 미리보기
Aggarwal, P.; Zhao, M. American Marketing Association] 2015
18 저널기사 Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits 미리보기
Thomadsen, R. American Marketing Association] 2012
19 저널기사 Seeking the Ideal Form: Product Design and Consumer Response 미리보기
Bloch, P. H. AMERICAN MARKETING ASSOCIATION 1995
20 저널기사 Selectively Emotional: How Smartphone Use Changes User-Generated Content 미리보기
Melumad, Shiri; Inman, J. Jeffrey; Pham, Michel Tuan American Marketing Association] 2019
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