| 1 |
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A Study of the Concept of Affective Choice Mode for Consumer Decisions
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Mittal, B.
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Association for Consumer Research
|
1993
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| 2 |
|
Sequential Phases of Judgment and the Value Representation of Product Alternatives
|
Bailey, J. R.;Billings, R. S.
|
Association for Consumer Research
|
1993
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| 3 |
|
Social Comparison and the Beauty of Advertising Models: The Role of Motives for Comparison
|
Martin, M. C.;Kennedy, P. F.
|
Association for Consumer Research
|
1993
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| 4 |
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Socially Desirable Responses in the Measurement of Need for Cognition
|
Hunt, J. M.;Stevens, K. M.;Chatterjee, A.;Kernan, J. B.
|
Association for Consumer Research
|
1993
|
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