| 1 |
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A Study of the Concept of Affective Choice Mode for Consumer Decisions
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Mittal, B.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 2 |
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Seeing is Not Necessarily Believing: Interactions Between Prior Beliefs and New Information in Consumer Judgment and Choice
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Pechmann, C.
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Association for Consumer Research
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1994
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| 3 |
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Self-Referencing: An Examination of Antecedents, Consequences, and Role in Message Processing
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Escalas, J. E.
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Association for Consumer Research
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1994
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| 4 |
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Sequential Phases of Judgment and the Value Representation of Product Alternatives
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Bailey, J. R.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 5 |
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Seven Pieces of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter to ACR
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Holbrook, M. B.
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Association for Consumer Research
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1994
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| 6 |
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Social Comparison and the Beauty of Advertising Models: The Role of Motives for Comparison
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Martin, M. C.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 7 |
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Socially Desirable Responses in the Measurement of Need for Cognition
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Hunt, J. M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 8 |
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Some Recollections from a Quarter Century Ago
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Kassarjian, H. H.
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Association for Consumer Research
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1994
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| 9 |
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"Spending Power" and the Subjective Discretionary Income (SDI) Scale
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Rossiter, J. R.
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Association for Consumer Research
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1994
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| 10 |
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Styles of Thinking: A Bridge Between Personality and Cognition
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Sujan, H.
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Association for Consumer Research
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1994
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