| 1 |
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Sensitivity to Gains and Losses in Financial Decision Making: The Ubiquitous Influence of Promotion vs. Prevention Goals
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Zhou, R.
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Association for Consumer Research
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2001
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| 2 |
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Shopping as a Jungle Trip
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Hsieh, Y. J.; Costa, J. A.
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Association for Consumer Research
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2001
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| 3 |
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Socialization in Context: The Differential Effects of Family, Peers, and Market Communications
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Mukherji, J.; Sherrell, D. L.
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Association for Consumer Research
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2001
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| 4 |
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Spending Time: Caregiving Consumption in the Context of AIDS/HIV
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Kates, S. M.
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Association for Consumer Research
|
2001
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| 5 |
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Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
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Jagre, E.; Watson, J. J.; Watson, J. G.
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Association for Consumer Research
|
2001
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| 6 |
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Stick Around...You Won't Regret It: An Exploration of Future Regret Avoidance on the Service Retention Decision
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Lemon, K. N.; White, T. B.; Winer, R.
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Association for Consumer Research
|
2001
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| 7 |
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Strategic Behaviors in Competitive Games
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Amaldoss, W.; Ho, T. H.
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Association for Consumer Research
|
2001
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| 8 |
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Strategic Framing: The Art and Science of Influencing Others
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Hamilton, R. W.
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Association for Consumer Research
|
2001
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| 9 |
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The Search for Information: Multiple Measures of Search & Interdependency of Search Activities
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Lee, J.; Hogarth, J. M.
|
Association for Consumer Research
|
2001
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