| 1 |
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Sincere Flattery: Trade-Dress Imitation and Consumer Choice
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Warlop, L.; Alba, J. W.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 2 |
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Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion
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Tormala, Z. L.; Petty, R. E.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 3 |
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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
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Horsky, D.; Nelson, P.; Posavac, S. S.
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Lawrence Erlbaum Associates, Inc.
|
2004
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| 4 |
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The Situational Impact of Brand Image Beliefs
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Batra, R.; Homer, P. M.
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Lawrence Erlbaum Associates, Inc.
|
2004
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