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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Saying More with Less 미리보기
Flint, K. American Marketing Association 2012
2 저널기사 Scaling Effective Education for the Poor in Developing Countries: A Report from the Field 미리보기
Epstein, M.J.; Yuthas, K. American Marketing Association 2012
3 저널기사 Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations 미리보기
Dellaert, B.G.C.; Haubl, G. American Marketing Association] 2012
4 저널기사 Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits 미리보기
Thomadsen, R. American Marketing Association] 2012
5 저널기사 Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice 미리보기
Dhar, R.; Wertenbroch, K. American Marketing Association] 2012
6 저널기사 Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior 미리보기
Dunn, L.; Dahl, D.W. American Marketing Association] 2012
7 저널기사 Service Sweethearting: Its Antecedents and Customer Consequences 미리보기
Brady, M.K.; Voorhees, C.M.; Brusco, M.J. American Marketing Association 2012
8 저널기사 Social Influence Effects in Online Product Ratings 미리보기
Sridhar, S.; Srinivasan, R. American Marketing Association 2012
9 저널기사 Spatiotemporal Allocation of Advertising Budgets 미리보기
Aravindakshan, A.; Peters, K.; Naik, P.A. American Marketing Association] 2012
10 저널기사 Staying Power 미리보기
Dennis, J.M.; DiSogra, C. American Marketing Association 2012
11 저널기사 Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising 미리보기
Craig, A.W.; Loureiro, Y.K.; Wood, S.; Vendemia, J.M.C. American Marketing Association] 2012
12 저널기사 The Second Screen Finally Gets Its Due 미리보기
Mancuso, J.; Stuth, K. American Marketing Association 2012
13 저널기사 THE SECRET TO VIRAL SUCCESS What compels online video viewers to share clips with their social networks? 미리보기
McNeal, M. American Marketing Association 2012
14 저널기사 The Smell of Success 미리보기
Czaplewski, A.J.; McNulty, P.; Olson, E.M. American Marketing Association 2012
15 저널기사 The Social Cocktail: An Exclusive Interview Marketers mix traditional and social media, physical experiences and a layered content plan with a splash of Madonna to create global citizenship for their consumers 미리보기
unknown American Marketing Association 2012
16 저널기사 The Spoken Words Don't Change, but the Listening Does 미리보기
Henderson, N.R. American Marketing Association 2012
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