| 1 |
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A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments
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Lamberton, C.
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American Marketing Association
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2013
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| 2 |
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Service Innovativeness and Firm Value
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Dotzel, T.; Shankar, V.; Berry, L.L.
|
American Marketing Association]
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2013
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| 3 |
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Should We Put a Price on Free Speech?
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Armstrong, J.S.; Green, K.C.
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American Marketing Association
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2013
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| 4 |
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Smart Shopping Carts: How Real-Time Feedback Influences Spending
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van Ittersum, K.; Wansink, B.; Pennings, J.M.E.; Sheehan, D.
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American Marketing Association
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2013
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| 5 |
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SOCIAL MEDIA Social Media and the Second Screen
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Mancuso, J.; Stuth, K.
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American Marketing Association
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2013
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| 6 |
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Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
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Ma, Y.; Ailawadi, K.L.; Grewal, D.
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American Marketing Association
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2013
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| 7 |
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Sound Disclosures: Assessing When a Disclosure Is Worthwhile
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Kozup, J.; Taylor, C.R.; Capella, M.L.; Kees, J.
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American Marketing Association
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2013
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| 8 |
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SPLIT SCREEN Return on Innovation
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Mcneal, M.
|
American Marketing Association
|
2013
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| 9 |
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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
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Spiller, S.A.; Fitzsimons, G.J.; Lynch, J.G.; McClelland, G.H.
|
American Marketing Association]
|
2013
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| 10 |
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Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective
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Laczniak, G.R.; Murphy, P.E.
|
American Marketing Association
|
2013
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| 11 |
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Subjective Knowledge in Consumer Financial Decisions
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Hadar, L.; Sood, S.; Fox, C.R.
|
American Marketing Association]
|
2013
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| 12 |
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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
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Sabnis, G.; Chatterjee, S.C.; Grewal, R.; Lilien, G.L.
|
American Marketing Association
|
2013
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