| 1 |
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Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class
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Zhu, M.; Ratner, R.K.
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American Marketing Association]
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2015
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| 2 |
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Seeing the Big Picture: The Effect of Height on the Level of Construal
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Aggarwal, P.; Zhao, M.
|
American Marketing Association]
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2015
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| 3 |
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Selective Reporting of Factual Content by Commercial Media
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Zhu, Y.; Dukes, A.
|
American Marketing Association]
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2015
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| 4 |
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Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing—Finance Interface in Product-Harm Crisis Management
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Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C.
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American Marketing Association
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2015
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| 5 |
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Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
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Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L.
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American Marketing Association
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2015
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| 6 |
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Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment
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Brown, Alexander L.; Lahey, Joanna N.
|
American Marketing Association]
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2015
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| 7 |
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Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
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Gardete, Pedro M.
|
American Marketing Association]
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2015
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| 8 |
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Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
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Bolander, Willy; Satornino, Cinthia B.; Hughes, Douglas E.; Ferris, Gerald R.
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American Marketing Association
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2015
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| 9 |
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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013
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Steenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Alberto
|
American Marketing Association]
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2015
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| 10 |
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Stockpiling Points in Linear Loyalty Programs
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Stourm, Valeria; Bradlow, Eric T.; Fader, Peter S.
|
American Marketing Association]
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2015
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| 11 |
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Subsistence Marketplaces: Looking Back, Looking Forward
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Viswanathan, Madhubalan; Venugopal, Srinivas
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American Marketing Association
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2015
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| 12 |
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Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War
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Sotgiu, Francesca; Gielens, Katrijn
|
American Marketing Association]
|
2015
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