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1 저널기사 Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer—Supplier Relationship Characteristics 미리보기
Panagopoulos, Nikolaos G.; Rapp, Adam A.; Ogilvie, Jessica L. American Marketing Association 2017
2 저널기사 Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets 미리보기
Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; Lilien, Gary American Marketing Association 2017
3 저널기사 Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment 미리보기
Chun, HaeEun Helen; Diehl, Kristin; MacInnis, Deborah J. American Marketing Association 2017
4 저널기사 Seller Beware: How Bundling Affects Valuation 미리보기
Shaddy, Franklin; Fishbach, Ayelet American Marketing Association] 2017
5 저널기사 Service Satisfaction—Market Share Relationships in Partnered Hybrid Offerings 미리보기
Becerril-Arreola, Rafael; Zhou, Chen; Srinivasan, Raji; Seldin, Daniel American Marketing Association 2017
6 저널기사 Shining Light on Atmospherics: How Ambient Light Influences Food Choices 미리보기
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; Wansink, Brian American Marketing Association] 2017
7 저널기사 Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences 미리보기
Puzakova, Marina; Kwak, Hyokjin American Marketing Association 2017
8 저널기사 Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior 미리보기
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; Chang, Sue Ryung American Marketing Association] 2017
9 저널기사 Sounds Big: The Effects of Acoustic Pitch on Product Perceptions 미리보기
Lowe, Michael L.; Haws, Kelly L. American Marketing Association] 2017
10 저널기사 The Self-Expressive Customization of a Product Can Improve Performance 미리보기
Kaiser, Ulrike; Schreier, Martin; Janiszewski, Chris American Marketing Association] 2017
11 저널기사 The Service—Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework 미리보기
Hogreve, Jens; Iseke, Anja; Derfuss, Klaus; Eller, Tönnjes American Marketing Association 2017
12 저널기사 The Stigma of Mental Illness: Using Segmentation for Social Change 미리보기
Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. American Marketing Association 2017
13 저널기사 The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk 미리보기
Murdock, Mitchel R.; Rajagopal, Priyali American Marketing Association 2017
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