| 1 |
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A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions
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Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski
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American Marketing Association
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2018
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| 2 |
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Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors' Screening and Firm's Signaling Processes
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Panagopoulos, Nikolaos G.; Mullins, Ryan; Avramidis, Panagiotis
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American Marketing Association
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2018
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| 3 |
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Sales-to-Marketing Job Transitions
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Johnson, Jeff S.; Matthes, Joseph M.
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American Marketing Association
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2018
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| 4 |
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Scheduling Content on Social Media: Theory, Evidence, and Application
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Kanuri, Vamsi K.; Chen, Yixing; Sridhar, Shrihari
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American Marketing Association
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2018
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| 5 |
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Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
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Bommaraju, Raghu; Hohenberg, Sebastian
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American Marketing Association
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2018
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| 6 |
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Selling the Premium in Freemium
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Gu, Xian; Kannan, P. K.; Ma, Liye
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American Marketing Association
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2018
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| 7 |
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Share Repurchases and Myopia: Implications on the Stock and Consumer Markets
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Bendig, David; Willmann, Daniel; Strese, Steffen; Brettel, Malte
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American Marketing Association
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2018
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| 8 |
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Should I Buy This When I Have So Much? Reflection on Personal Possessions as an Anticonsumption Strategy
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Dholakia, Utpal; Jung, Jihye; Chowdhry, Nivriti
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American Marketing Association
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2018
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| 9 |
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Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
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Park, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; Houston, Mark B.; Yoo, Byungjoon
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American Marketing Association
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2018
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| 10 |
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Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions
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Testa, Francesco; Russo, Michael V.; Cornwell, T. Bettina; McDonald, Aaron; Reich, Brandon
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American Marketing Association
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2018
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| 11 |
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Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
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Blanchard, Simon J.; Hada, Mahima; Carlson, Kurt A.
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American Marketing Association
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2018
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| 12 |
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Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India
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Gupta, Sachin; Palsule-Desai, Omkar D.; Gnanasekaran, C.; Ravilla, Thulasiraj
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American Marketing Association]
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2018
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| 13 |
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Status Games: Market Driving Through Social Influence in the U.S. Wine Industry
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Humphreys, Ashlee; Carpenter, Gregory S.
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American Marketing Association
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2018
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| 14 |
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Strategic Information Transmission in Peer-to-Peer Lending Markets
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Caldieraro, Fabio; Zhang, Jonathan Z.; Cunha, Marcus; Shulman, Jeffrey D.
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American Marketing Association
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2018
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| 15 |
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
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Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael
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American Marketing Association
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2018
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| 16 |
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The Seesaw Self: Possessions, Identity (De)activation, and Task Performance
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Chung, Jaeyeon; Johar, Gita V.
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American Marketing Association]
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2018
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