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21 저널기사 Selective Reporting of Factual Content by Commercial Media 미리보기
Zhu, Y.; Dukes, A. American Marketing Association] 2015
22 저널기사 Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms 미리보기
Bommaraju, Raghu; Hohenberg, Sebastian American Marketing Association 2018
23 저널기사 Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice 미리보기
Dhar, R.; Wertenbroch, K. American Marketing Association] 2012
24 저널기사 Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior 미리보기
Dunn, L.; Dahl, D.W. American Marketing Association] 2012
25 저널기사 Seller Beware: How Bundling Affects Valuation 미리보기
Shaddy, Franklin; Fishbach, Ayelet American Marketing Association] 2017
26 저널기사 Selling the Premium in Freemium 미리보기
Gu, Xian; Kannan, P. K.; Ma, Liye American Marketing Association 2018
27 저널기사 Selling to Barricaded Buyers 미리보기
Chase, Kevin S.; Murtha, Brian American Marketing Association 2019
28 저널기사 Semiparametric versus Parametric Classification Models: An Application to Direct Marketing 미리보기
Roelf Bult, J. AMERICAN MARKETING ASSOCIATION 1993
29 저널기사 Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics 미리보기
Wang, Pengyuan; Xiong, Guiyang; Yang, Jian American Marketing Association 2019
30 저널기사 Service Innovativeness and Firm Value 미리보기
Dotzel, T.; Shankar, V.; Berry, L.L. American Marketing Association] 2013
31 저널기사 Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights 미리보기
Sivakumar, K.; Li, M.; Dong, B. American Marketing Association 2014
32 저널기사 Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses 미리보기
Mende, Martin; Scott, Maura L.; van Doorn, Jenny; Grewal, Dhruv; Shanks, Ilana American Marketing Association] 2019
33 저널기사 Service Satisfaction—Market Share Relationships in Partnered Hybrid Offerings 미리보기
Becerril-Arreola, Rafael; Zhou, Chen; Srinivasan, Raji; Seldin, Daniel American Marketing Association 2017
34 저널기사 Service Sweethearting: Its Antecedents and Customer Consequences 미리보기
Brady, M.K.; Voorhees, C.M.; Brusco, M.J. American Marketing Association 2012
35 저널기사 SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality 미리보기
Cronin, J. J. AMERICAN MARKETING ASSOCIATION 1994
36 저널기사 Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping 미리보기
Bone, Sterling A.; Christensen, Glenn L.; Williams, Jerome D.; Adams, Stella; Lederer, Anneliese; Lubin, Paul C. American Marketing Association 2019
37 저널기사 Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio 미리보기
Ailawadi, K. L. AMERICAN MARKETING ASSOCIATION 1994
38 저널기사 Share Repurchases and Myopia: Implications on the Stock and Consumer Markets 미리보기
Bendig, David; Willmann, Daniel; Strese, Steffen; Brettel, Malte American Marketing Association 2018
39 저널기사 Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence 미리보기
Dubois, David; Bonezzi, Andrea; De Angelis, Matteo American Marketing Association] 2016
40 저널기사 Shining Light on Atmospherics: How Ambient Light Influences Food Choices 미리보기
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; Wansink, Brian American Marketing Association] 2017
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