| 101 |
|
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
|
Grewal, Lauren; Hmurovic, Jillian; Lamberton, Cait; Reczek, Rebecca Walker
|
American Marketing Association
|
2019
|
|
|
|
| 102 |
|
The Service—Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework
|
Hogreve, Jens; Iseke, Anja; Derfuss, Klaus; Eller, Tönnjes
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American Marketing Association
|
2017
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|
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| 103 |
|
The Sleepy Consumer and Variety Seeking
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Huang, Zhongqiang; Liang, Yitian; Weinberg, Charles B.; Gorn, Gerald J.
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American Marketing Association]
|
2019
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| 104 |
|
The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
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Biswas, Dipayan; Szocs, Courtney
|
American Marketing Association]
|
2019
|
|
|
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| 105 |
|
The Smell of Success
|
Czaplewski, A.J.; McNulty, P.; Olson, E.M.
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American Marketing Association
|
2012
|
|
|
|
| 106 |
|
The Social Cocktail: An Exclusive Interview Marketers mix traditional and social media, physical experiences and a layered content plan with a splash of Madonna to create global citizenship for their consumers
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unknown
|
American Marketing Association
|
2012
|
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|
| 107 |
|
The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference
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Sevilla, Julio; Townsend, Claudia
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American Marketing Association]
|
2016
|
|
|
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| 108 |
|
The Spoken Words Don't Change, but the Listening Does
|
Henderson, N.R.
|
American Marketing Association
|
2012
|
|
|
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| 109 |
|
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
|
Block, Lauren G.; Keller, Punam A.; Vallen, Beth; Williamson, Sara; Birau, Mia M.; Grinstein, Amir; Haws, Kelly L.; LaBarge, Monica C.; Lamberton, Cait; Moore, Elizabeth S.
|
American Marketing Association
|
2016
|
|
|
|
| 110 |
|
The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory
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Dickson, P. R
|
American Marketing Association
|
1980
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|
|
|
| 111 |
|
The Stigma of Mental Illness: Using Segmentation for Social Change
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Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L.
|
American Marketing Association
|
2017
|
|
|
|
| 112 |
|
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
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Mirabito, Ann M.; Otnes, Cele C.; Crosby, Elizabeth; Wooten, David B.; Machin, Jane E.; Pullig, Chris; Adkins, Natalie Ross; Dunnett, Susan; Hamilton, Kathy; Thomas, Kevin D.
|
American Marketing Association
|
2016
|
|
|
|
| 113 |
|
The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk
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Murdock, Mitchel R.; Rajagopal, Priyali
|
American Marketing Association
|
2017
|
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| 114 |
|
The Structure of Commitment in Exchange
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Gundlach, G. T.
|
AMERICAN MARKETING ASSOCIATION
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1995
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| 115 |
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The Surprising Breadth of Harbingers of Failure
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Simester, Duncan I.; Tucker, Catherine E.; Yang, Clair
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American Marketing Association]
|
2019
|
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