| 21 |
|
Same Destination, Different Paths: The Effect of Observing Others' Divergent Reasoning on Choice Confidence
|
Poynor, C.; Naylor, R.W.; Haws, K.L.
|
Association for Consumer Research
|
2012
|
|
|
|
| 22 |
|
Santa Claus is Coming to Town: Assimilation of Christmas in Japan
|
Kimura, J.; Belk, R.
|
Association for Consumer Research
|
2005
|
|
|
|
| 23 |
|
SAS (Un)fairness
|
Choe, S.; Stanyer, M.
|
Association for Consumer Research
|
2012
|
|
|
|
| 24 |
|
Satisfaction in the Context of Customer Co-Production: A Behavioral Involvement Perspective
|
Hunt, D.; Oneto, S.G.; Varca, P.
|
Association for Consumer Research
|
2012
|
|
|
|
| 25 |
|
Satisfied Customers' Love toward Retailers: A Cross-Product Exploration
|
Kim, H.-Y.; Kim, Y.-K.; Jolly, L.; Fairhurst, A.
|
Association for Consumer Research
|
2008
|
|
|
|
| 26 |
|
Say ``I Don't,'' not ``I Can't'': How Verbal Frames Provide Psychological Empowerment
|
Patrick, V.; Hagtvedt, H.
|
Association for Consumer Research
|
2013
|
|
|
|
| 27 |
|
Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation
|
Lisjak, M.; Lee, A.Y.
|
Association for Consumer Research
|
2012
|
|
|
|
| 28 |
|
Say No More! Experiential Consumption and the Spoiler Effect of Positive Word of Mouth
|
Hart, K.; Goode, M.R.; Thomson, M.
|
Association for Consumer Research
|
2013
|
|
|
|
| 29 |
|
Scale Development for Consumer Confusion
|
Schweizer, M.; Kotouc, A. J.; Wagner, T.
|
Association for Consumer Research
|
2006
|
|
|
|
| 30 |
|
Scale Development for Consumer Confusion
|
Schweizer, M.; Kotouc, A. J.; Wagner, T.
|
Association for Consumer Research
|
2006
|
|
|
|
| 31 |
|
Scanning Ads: Effects of Involvement and of Position of the Illustration on Printed Advertisements
|
Garcia, C.
|
Association for Consumer Research
|
2000
|
|
|
|
| 32 |
|
Scarcity and Survival in the Marketplace
|
Sevilla, J.
|
Association for Consumer Research
|
2013
|
|
|
|
| 33 |
|
Scarcity's Effects on Evaluation of Prices
|
Suri, R.; Kohli, C.; Monroe, K. B.
|
Association for Consumer Research
|
2007
|
|
|
|
| 34 |
|
Scenes from a Street: Visual Impact of Globalization on Consumptionscapes
|
Ulusoy, E.
|
Association for Consumer Research
|
2007
|
|
|
|
| 35 |
|
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
|
Sundie, J. M.; Ward, J.; Chin, W. W.; Geiger-Oneto, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 36 |
|
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
|
Sundie, J. M.; Ward, J.; Chin, W. W.; Geiger-Oneto, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 37 |
|
Schedules of Reinforcement, Learning, and Frequency Reward Programs
|
Craig, A.; Silk, T.
|
Association for Consumer Research
|
2009
|
|
|
|
| 38 |
|
Schedules of Reinforcement, Learning, and Frequency Reward Programs
|
Craig, A.; Silk, T.
|
Association for Consumer Research
|
2009
|
|
|
|
| 39 |
|
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
|
Jee, J.; Sohn, D.; Lee, W.-N.
|
Association for Consumer Research
|
2005
|
|
|
|
| 40 |
|
Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect
|
Urminsky, O.; Kivetz, R.
|
Association for Consumer Research
|
2007
|
|
|
|