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Searching for Dominance: The Effect of Similarity on Brand Choice
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Chernev, A
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Association for Consumer Research
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1980
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Searching for Dominance: The Effect of Similarity on Brand Choice
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Chernev, A.
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ASSOCIATION FOR CONSUMER RESEARCH
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1996
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Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
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Dellaert, B.; Haeubl, G.
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Association for Consumer Research
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2013
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| 44 |
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Seeing is Not Necessarily Believing: Interactions Between Prior Beliefs and New Information in Consumer Judgment and Choice
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Pechmann, C.
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Association for Consumer Research
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1994
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| 45 |
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Seeing Man in Man's Best Friend The Role of Anthropomorphism on Increasing Prosocial Behavior
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Reavey, B.; Puzakova, M.; Kwak, H.
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Association for Consumer Research
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2013
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| 46 |
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Seeing Ourselves in Others: Consumer Compliance with Recommendations Made by Ambiguous Agents
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Norton, D.A.; Naylor, R.W.
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Association for Consumer Research
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2009
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| 47 |
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Seeing Ourselves in Others: Consumer Compliance with Recommendations Made by Ambiguous Agents
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Norton, D.A.; Naylor, R.W.
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Association for Consumer Research
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2009
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| 48 |
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Seeing Things from the Other Guy's Point of View: Self-Other Difference in the Context of Endowment
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Kurt, D.; Inman, J.J.
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Association for Consumer Research
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2013
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| 49 |
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Seeing Things in a Different Light: Agent vs. Consumer Responses to Persuasion Attempts
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Guo, W.; Main, K.
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Association for Consumer Research
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2013
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| 50 |
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Seeking the Opinions of Others Online: Evidence of Evaluation Overshoot
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Coker, B.
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Association for Consumer Research
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2013
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| 51 |
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Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles
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Deshpande, S.
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Association for Consumer Research
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2007
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| 52 |
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Segmenting Customers According to their Multidimensional Contact Sequences - Application of A Multidimensional Sequence Alignment Approach
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Steinmann, S.; Mau, G.; Schramm-Klein, H.; Silberer, G.
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Association for Consumer Research
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2013
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| 53 |
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Seize The Day! Encouraging Indulgence for the Hyperopic Consumer
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Haws, K.L.; Poynor, C.
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Association for Consumer Research
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2009
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| 54 |
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Seize The Day! Encouraging Indulgence for the Hyperopic Consumer
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Haws, K.L.; Poynor, C.
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Association for Consumer Research
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2009
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| 55 |
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Selective Consumer WOM Communication and Its Consequences
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Hu, Y.
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Association for Consumer Research
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2009
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| 56 |
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Selective Consumer WOM Communication and Its Consequences
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Hu, Y.
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Association for Consumer Research
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2009
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| 57 |
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Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
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Richard, M.-O.; Chebat, J.-C.; Yang, Z.; Laroche, M.
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Association for Consumer Research
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2007
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| 58 |
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Self and Social Signaling Explanations for Consumption of CSR-Associated Products
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Bennett, A.; Chakravarti, A.
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Association for Consumer Research
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2008
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| 59 |
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Self-Brand Connections and Brand Resonance: The Role of Gender and Consumer Emotions
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Moore, D.; Wurster, D.
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Association for Consumer Research
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2007
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| 60 |
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Self-Conciousness Disposition Sheds Light on Consumers' Reactions to Waiting
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Marquis, M.
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Association for Consumer Research
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1997
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