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Strategic Adaptation to Extended Rivalry: Effects on Organizational Performance
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Strategic Auditing of Human and Financial Resource Allocation in Marketing: An Empirical Study Using Data Envelopment Analysis
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Strategic decision making in an intuitive vs. technocratic mode: structural and environmental considerations
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Strategic Decisions for American and European Industrial Marketers in a Unified European Market
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Strategic Groups, Mobility Barriers, and Competitive Advantage: An Empirical Investigation
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Strategic Partnerships in New Product Development: An Italian Case Study
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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
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