| 1 |
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A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better
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Rotfeld, H. J.
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Grayson Associates
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2005
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| 2 |
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A strategic approach to building online customer loyalty: integrating customer profitability tiers
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Pitta, D.; Franzak, F.; Fowler, D.
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Grayson Associates
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2006
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| 3 |
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Segmenting customer-brand relations: beyond the personal relationship metaphor
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Story, J.; Hess, J.
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Grayson Associates
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2006
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| 4 |
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Segment intenders and non-intenders in China's property market: a hybrid approach
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Wang, C. C. L.
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Grayson Associates
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2001
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| 5 |
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SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments
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Ferguson, R.; Hlavinka, K.
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Grayson Associates
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2008
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| 6 |
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Self-congruity and product evaluation: a cross-cultural study
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Quester, P. G.
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Grayson Associates
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2000
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| 7 |
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Selling home entertainment on the Internet: an overview of a dynamic marketplace
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McQuitty, S.
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Grayson Associates
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2000
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| 8 |
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Senior Citizen Discount Programs: Which Seniors to Target and Why
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Spiller, L. D.
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GRAYSON ASSOCIATES
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1993
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| 9 |
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Shades of green: linking environmental locus of control and pro-environmental behaviors
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Cleveland, M.; Kalamas, M.; Laroche, M.
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Grayson Associates
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2005
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| 10 |
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Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
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Carrigan, M.; Szmigin, I.; Wright, J.
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Grayson Associates
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2004
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| 11 |
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Smoking cessation: why do smokers fail?
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Wolburg, J. M.
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Grayson Associates
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2008
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| 12 |
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Sorry for your loss, now when will we be paid? Customer service after death of a customer
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Quilliam, E. T.
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Grayson Associates
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2008
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| 13 |
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South Africa poised to become a loyalty marketing gem
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Olivier, D.
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Grayson Associates
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2007
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| 14 |
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Splurge purchases and materialism
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Fitzmaurice, J.
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Grayson Associates
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2008
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| 15 |
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Splurge purchases and materialism
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Fitzmaurice, J.
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Grayson Associates
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2008
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| 16 |
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Spot the difference: consumer responses towards counterfeits
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Ang, S. H.
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Grayson Associates
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2001
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| 17 |
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Store visits and information sources among urban Chinese children
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Chan, K.
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Grayson Associates
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2005
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| 18 |
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Strategic Green Marketing
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McDaniel, S. W.
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GRAYSON ASSOCIATES
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1993
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| 19 |
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Strategies for Environmental Advertising
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Davis, J. J.
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GRAYSON ASSOCIATES
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1993
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| 20 |
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Strategies for influencing parental decisions on food purchasing
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Marquis, M.
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Grayson Associates
|
2004
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기사
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