| 1 |
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A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates
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Berman, Ron; Melumad, Shiri; Humphrey, Colman; Meyer, Robert
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American Marketing Association]
|
2019
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| 2 |
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A Test of Policy Makers' Formal and Lay Theories Regarding Health Care Prices
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Fitzgerald, M. Paula; Yencha, Christopher
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American Marketing Association
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2019
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| 3 |
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Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
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Fong, Nathan; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi
|
American Marketing Association]
|
2019
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| 4 |
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Task-Dependent Algorithm Aversion
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Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R.
|
American Marketing Association]
|
2019
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| 5 |
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Technology Resistance: The Case of Food Production Processes
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Zheng, Yanmei; Bolton, Lisa E.; Alba, Joseph W.
|
American Marketing Association
|
2019
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| 6 |
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That's Not So Bad, I'll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
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Tangari, Andrea Heintz; Bui, My; Haws, Kelly L.; Liu, Peggy J.
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American Marketing Association
|
2019
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| 7 |
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The Temporary Marketing Organization
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Hadida, Allègre L.; Heide, Jan B.; Bell, Simon J.
|
American Marketing Association
|
2019
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| 8 |
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Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
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Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; Stremersch, Stefan
|
American Marketing Association
|
2019
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| 9 |
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Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
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Miller, Chadwick J.; Wiles, Michael A.; Park, Sungho
|
American Marketing Association
|
2019
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