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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A TALE OF THREE RESEARCHERS What's the difference between a good researcher and a great one? 미리보기
Smith, P. American Marketing Association 2012
2 저널기사 A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates 미리보기
Berman, Ron; Melumad, Shiri; Humphrey, Colman; Meyer, Robert American Marketing Association] 2019
3 저널기사 A Test of Policy Makers' Formal and Lay Theories Regarding Health Care Prices 미리보기
Fitzgerald, M. Paula; Yencha, Christopher American Marketing Association 2019
4 저널기사 A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 미리보기
Lamberton, Cait; Stephen, Andrew T. American Marketing Association 2016
5 저널기사 A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation 미리보기
Kumar, V. American Marketing Association 2018
6 저널기사 A Topical History of JMR 미리보기
Huber, J.; Kamakura, W.; Mela, C.F. American Marketing Association] 2014
7 저널기사 A Two-Factor Explanation of Assimilation and Contrast Effects 미리보기
Meyers-Levy, J. AMERICAN MARKETING ASSOCIATION 1993
8 저널기사 Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance 미리보기
Guyt, J.Y.; Gijsbrechts, E. American Marketing Association] 2014
9 저널기사 Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics 미리보기
Gelper, Sarah; Peres, Renana; Eliashberg, Jehoshua American Marketing Association] 2018
10 저널기사 Tapping the Untapped Marketers can learn from product preferences that are simply linked to consumers' physiology 미리보기
Derval, D. American Marketing Association 2012
11 저널기사 Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services 미리보기
Schumann, J.H.; von Wangenheim, F.; Groene, N. American Marketing Association 2014
12 저널기사 Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs 미리보기
Fong, Nathan; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi American Marketing Association] 2019
13 저널기사 Targeting Revenue Leaders for a New Product 미리보기
Haenlein, M.; Libai, B. American Marketing Association 2013
14 저널기사 Targeting Social Messages with Emotions of Change: The Call for Optimism 미리보기
Peter, P.C.; Honea, H. American Marketing Association 2013
15 저널기사 Task-Dependent Algorithm Aversion 미리보기
Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R. American Marketing Association] 2019
16 저널기사 Tasting the Tea After a 15-Year Brew: Editorial Reflections on the 1995-1997 Years 미리보기
Mahajan, V.; Venkatesh, R. American Marketing Association] 2014
17 저널기사 Technology Resistance: The Case of Food Production Processes 미리보기
Zheng, Yanmei; Bolton, Lisa E.; Alba, Joseph W. American Marketing Association 2019
18 저널기사 Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth 미리보기
Chen, Z.; Lurie, N.H. American Marketing Association] 2013
19 저널기사 Ten Trends from The CMO Survey™ 미리보기
Moorman, C. American Marketing Association 2012
20 저널기사 That's Not So Bad, I'll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption 미리보기
Tangari, Andrea Heintz; Bui, My; Haws, Kelly L.; Liu, Peggy J. American Marketing Association 2019
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