| 41 |
|
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
|
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy
|
American Marketing Association
|
2018
|
|
|
|
| 42 |
|
Toward Formalizing Fashion Theory
|
Miller, C. M.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 43 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 44 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
American Marketing Association
|
2013
|
|
|
|
| 45 |
|
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
|
DeBerry-Spence, B.; Ekpo, A.E.; Adelakun, M.; Gunay, H.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 46 |
|
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
|
DeBerry-Spence, B.; Ekpo, A.E.; Adelakun, M.; Gunay, H.
|
American Marketing Association
|
2013
|
|
|
|
| 47 |
|
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
|
Miller, Chadwick J.; Wiles, Michael A.; Park, Sungho
|
American Marketing Association
|
2019
|
|
|
|
| 48 |
|
Transaction Attributes and Customer Valuation
|
Braun, Michael; Schweidel, David A.; Stein, Eli
|
American Marketing Association]
|
2015
|
|
|
|
| 49 |
|
Transaction Cost Analysis: Past, Present, and Future Applications
|
Rindfleisch, A.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 50 |
|
Transaction cost analysis: Past, present, and future applications
|
Rindfleisch, Aric
|
American Marketing Association
|
1997
|
|
|
|
| 51 |
|
Transformational Relationship Events
|
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, Mark B.; Arnold, Mark J.; Samaha, Stephen A.
|
American Marketing Association
|
2015
|
|
|
|
| 52 |
|
Transformative Marketing: The Next 20 Years
|
Kumar, V.
|
American Marketing Association
|
2018
|
|
|
|
| 53 |
|
Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes
|
Ozanne, J.L.; Moscato, E.M.; Kunkel, D.R.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 54 |
|
Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes
|
Ozanne, J.L.; Moscato, E.M.; Kunkel, D.R.
|
American Marketing Association
|
2013
|
|
|
|
| 55 |
|
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
|
Bublitz, Melissa G.; Escalas, Jennifer Edson; Peracchio, Laura A.; Furchheim, Pia; Grau, Stacy Landreth; Hamby, Anne; Kay, Mark J.; Mulder, Mark R.; Scott, Andrea
|
American Marketing Association
|
2016
|
|
|
|
| 56 |
|
Transforming Poverty-Related Policy with Intersectionality
|
Corus, Canan; Saatcioglu, Bige; Kaufman-Scarborough, Carol; Blocker, Christopher P.; Upadhyaya, Shikha; Appau, Samuelson
|
American Marketing Association
|
2016
|
|
|
|
| 57 |
|
Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
|
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent
|
American Marketing Association]
|
2017
|
|
|
|
| 58 |
|
TV Channel Search and Commercial Breaks
|
Yao, Song; Wang, Wenbo; Chen, Yuxin
|
American Marketing Association]
|
2017
|
|
|
|
| 59 |
|
TV Viewing and Advertising Targeting
|
Deng, Yiting; Mela, Carl F.
|
American Marketing Association]
|
2018
|
|
|
|
| 60 |
|
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
|
Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping
|
American Marketing Association]
|
2017
|
|
|
|