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That's Not What I Wanted: Perspectives on Unwanted Choice Options and Outcomes
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That tastes awful, unless I hear it tastes good - The impact of informational social influence on conflicting evaluations
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2013
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That was Then, This is Now: Focalism in Temporal Comparisons
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Chan, S.; Kruger, J.
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Association for Consumer Research
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2013
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Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies
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Association for Consumer Research
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Theoretical and Empirical Linkages Between Consumers' Responses to Different Branding Strategies
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Theoretical Foundation of Brand Personality for Postmodern Branding Dynamics: A Critical Review and Research Agenda
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Lee, E.-J.
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Association for Consumer Research
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2009
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Theoretical Foundation of Brand Personality for Postmodern Branding Dynamics: A Critical Review and Research Agenda
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Lee, E.-J.
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Association for Consumer Research
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2009
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"The Play's the Thing:" Elements of Drama in Advertising and Their Effects on Audience Response
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There and Back Again: A Consumption Journey
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Association for Consumer Research
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There and Back Again: A Consumption Journey
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Kozinets, R.
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Association for Consumer Research
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2006
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There is a Time and Place and a Person to Vote for: Issues in Political Persuasion
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Rao, A.
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Association for Consumer Research
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2008
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There's Never Enough Time: Exploring Time Scarcity
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Kaufman-Scarborough, C.
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Association for Consumer Research
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2000
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The Target and Its "Other": Exploring the Social Context and Interaction Of Consumer Segments
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The Tattoo Renaissance: An Ethnographic Account of Symbolic Consumer Behavior
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Association for Consumer Research
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The Tense of the Question Matters: Asking about the Past Leads to Personally Typical Future Behavior
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Association for Consumer Research
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2013
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The Three Faces of E, commerce: Insight into Online Consumer Behavior Through the Interpretation of an Internet Consumer's Experience
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Association for Consumer Research
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The Ties That Bind: Being Black, Buying, and Hope
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Association for Consumer Research
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The Ties That Bind: Being Black, Buying, and Hope
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Association for Consumer Research
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The Ties That Bind: Transnational Families, Transnational Consumption
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Association for Consumer Research
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2008
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The Tiger Roars: Tribalism in a Non-Traditional Australian Sport
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Association for Consumer Research
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2006
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