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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 The Unintended Consequence of Price-Based Service Recovery Incentives 미리보기
Kanuri, Vamsi K.; Andrews, Michelle American Marketing Association 2019
2 저널기사 Uncle Sam Rising: Performance Implications of Business-to-Government Relationships 미리보기
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; Johnson, Jean L. American Marketing Association 2019
3 저널기사 Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies 미리보기
Chen, Xi; van der Lans, Ralf; Phan, Tuan Q. American Marketing Association] 2017
4 저널기사 Understanding Customer Experience Throughout the Customer Journey 미리보기
Lemon, Katherine N.; Verhoef, Peter C. American Marketing Association 2016
5 저널기사 Understanding Effectiveness Skepticism 미리보기
Bolderdijk, Jan Willem; Steg, Linda; Woerdman, Edwin; Frieswijk, René; De Groot, Judith I. M. American Marketing Association 2017
6 저널기사 Understanding External and Cascading Benefits for HIV/AIDS Control in a Subsistence Marketplace: Insights from Indonesia 미리보기
Arli, Denni; Cadeaux, Jack American Marketing Association 2017
7 저널기사 Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members 미리보기
Bhattacharya, C. B. AMERICAN MARKETING ASSOCIATION 1995
8 저널기사 Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered 미리보기
Berry, Christopher; Burton, Scot; Howlett, Elizabeth; Newman, Christopher L. American Marketing Association 2019
9 저널기사 Understanding the Dynamics Between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces 미리보기
Azmat, Fara; Ferdous, Ahmed Shahriar; Couchman, Paul American Marketing Association 2015
10 저널기사 Understanding the Effects of Plural Marketing Structures on Alliance Performance 미리보기
Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Guo, Zhaoyang American Marketing Association] 2016
11 저널기사 Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures 미리보기
Perry, V.G.; Blumenthal, P.M. American Marketing Association 2013
12 저널기사 Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions 미리보기
Ducarroz, Caroline; Yang, Sha; Greenleaf, Eric A. American Marketing Association 2016
13 저널기사 Understanding the Underutilization of Urban Bicycle Commuting: A Behavioral Reasoning Perspective 미리보기
Claudy, M.C.; Peterson, M. American Marketing Association 2014
14 저널기사 Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes 미리보기
Taylor, C.R.; Sarkees, M.E.; Bang, H.-K. American Marketing Association 2013
15 저널기사 Understanding Value-Added Resellers' Assortments of Multicomponent Systems 미리보기
Ray, Sourav; Bergen, Mark E.; John, George American Marketing Association 2016
16 저널기사 United We Stand: The Impact of Buying Groups on Retailer Productivity 미리보기
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan American Marketing Association 2015
17 저널기사 Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective 미리보기
Katsikeas, Constantine S.; Auh, Seigyoung; Spyropoulou, Stavroula; Menguc, Bulent American Marketing Association 2018
18 저널기사 Unprofitable Cross-Buying: Evidence from Consumer and Business Markets 미리보기
Shah, D.; Kumar, V.; Qu, Y.; Chen, S. American Marketing Association 2012
19 저널기사 UPC Scanner Pricing Systems: Are They Accurate? 미리보기
Goodstein, R. C. AMERICAN MARKETING ASSOCIATION 1994
20 저널기사 Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users 미리보기
Wang, Yajin; John, Deborah Roedder American Marketing Association] 2019
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