| 1 |
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Understanding Consumer Decision Processes Using Verbalization Data: Substantive and Methodological Perspectives
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Biehal, G. J.;Chakravarti, D.
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Association for Consumer Research
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1994
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| 2 |
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Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach
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Smith, S. M.;Haugtvedt, C. P.;Jadrich, J. M.;Anton, M. R.
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Association for Consumer Research
|
1994
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| 3 |
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Unfulfilled Promises and Personal Confessions: A Postpositivist Inquiry into the Idealized and Experienced Meanings of Consumer Technology
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Thompson, C. J.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1994
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| 4 |
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Using Computerized Response Time Measurement for Detecting Secondary Distractions in Advertising
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Owen, R. S.;Lord, K. R.;Cooper, M. C.
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Association for Consumer Research
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1994
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| 5 |
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Using Conversation Theory to Investigate Conclusion-Drawing: Implications for Persuasion
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Toncar, M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 6 |
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Using the Comparative Judgment Task in Consumer Research: An Illustrative Study
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Viswanathan, M.;Childers, T.
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Association for Consumer Research
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1994
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| 7 |
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Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images
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Coulter, R. H.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1994
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